Freelancer profile translated to English.

Description

Senior Product Designer with over 7 years of experience, I help companies create high-performing, consistent, and scalable digital experiences. I design robust Design Systems, intuitive interfaces, and align every user journey with concrete business objectives.

Specializing in UX/UI, Design Ops, and Design Tokens, I work on both journey redesigns and the structuring of multi-brand design systems.

I have supported large groups (L'Oréal, Veepee, BPCE), as well as numerous startups at Station F. Former co-founder of Uncle J, a marketplace incubated at Station F, I have a genuine product and business sensibility, which I bring to the projects I support.

🚀 EXPERTISE:

- Design System: audit, components, tokens, multi-brand automation

- UX Design: user research, user flow, wireframes, user testing

- UI Design: desktop & mobile interfaces, prototyping

- Design Ops: governance, Sketch → Figma migration, documentation

- Tools: Figma, Sketch, Adobe Suite, Zeroheight, UserTesting, Notion, Jira, ServiceNow

Looking forward to connecting,

Thirin.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Tamil
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

L'Oréal
Lead Product Designer
LUXURY GOODS
January 2022 - Today (4 years and 5 months)
Clichy, France
◾ Need:
Create a harmonized experience for over 28 L'Oréal group brands through an industrialized Design System and global UX management.

◾ Mission:
- Design and deployment of the Multibrand Design System (28 brands), built around modular components and Design Tokens.

- Implementation of a scalable production process, with systematic delivery of branded UI mockups each sprint.

- Complete UX redesign of critical e-commerce journeys (Cart, Checkout, PDP...), guided by user research (qualitative and quantitative), analytics, and benchmarks.

- Management of a team of 6 designers and facilitation of workshops (Europe, US, Asia).

- Collaboration with technical and marketing teams to ensure a coherent, high-performing UX delivery adapted to business constraints.

◾ Impact & Result:
Group-wide Design System deployed, over €1.5M saved by moving away from agencies, massive time savings for internal teams.

◾ Methodology:
Design Ops, Design Thinking, Design Tokens, Atomic Design, Scrum

◾ Technical Environment:
Figma, Zeroheight, Notion, Jira, Confluence, ServiceNow
Design System Design Tokens Design Ops UX Strategy Multibrand E-commerce
Uncle J
CEO & Co-Founder
E-COMMERCE
October 2019 - June 2023 (3 years and 8 months)
Paris, France
◾ Need:
Create a marketplace for reconditioned sneakers with a smooth and reassuring user experience.

◾ Mission:
As co-founder, I led the entire product strategy: user research, journey definition (buying, selling, renting), mobile-first UI design, and implementation of a custom design system. I also defined the brand, key messages, and technical MVP.

◾ Methodology:
Design Thinking, Product Strategy, Management, Scrum

◾ Technical Environment:
Figma, Miro, Trello, GA, Airtable

◾ Impact & Result:
Launch of a functional MVP in less than 3 months, +95% mobile traffic, media recognition (M6, Station F, Maison Blanche).
User Research User Experience Design User Interface Design User Testing Design Thinking Team Management Scrum Startup
Station F
UX/UI Designer
CONSULTING AND AUDITS
October 2020 - June 2023 (2 years and 8 months)
Paris, France
◾ Need:
Support startups in structuring their interfaces and UX journeys.

◾ Mission:
Mentoring, UX audits, co-creation workshops, tool training (Figma, Miro), persona definition, wireframes, and prototyping. Focus on understanding business and user problems.

◾ Methodology:
Design Thinking, UX Sprint, Coaching

◾ Impact & Result:
Supported over 10 startups in structuring their product's UX, leading to several successful funding rounds.
Design Thinking UX Strategy Startup Mentoring