Freelancer profile translated to English.

Description

Senior freelance Product Designer based in Paris with 8+ years of experience in designing high business value digital journeys. I support large groups and startups with issues combining UX/UI, conversion, and Design Systems. I have notably worked for L'Oréal, Accor, Veepee, and BPCE on topics related to e-commerce, luxury, conversion funnels, and multi-brand Design Systems.

Expertise:

• UX/UI & conversion

• Tokenized & multi-brand Design Systems

• E-commerce journeys & funnels

• Design Ops & process structuring

• Product, tech & business collaboration

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Tamil
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Fairmont & Raffles
Senior Product Designer
LUXURY GOODS
September 2025 - Today (11 months)
Issy-les-Moulineaux, France
Intervention on luxury brands Fairmont and Raffles with a focus on:
• Optimization of conversion and booking paths
• Building a consistent premium experience across brands
• Multi-brand Design System & tokenization
• Cross-functional collaboration with Product, Design System, developers, and business stakeholders
• Delivery of UI, UX flows, responsive components, and patterns
Product design Conversion Rate Optimization User Experience Design Artificial Intelligence
L'Oréal
Lead Product Designer
LUXURY GOODS
January 2022 - Today (4 years and 7 months)
Clichy, France
◾ Need:
Create a harmonized experience for over 28 L'Oréal brands through an industrialized Design System and global UX management.

◾ Mission:
- Design and deployment of the Multibrand Design System (28 brands), built around modular components and Design Tokens.

- Implementation of a scalable production process, with systematic delivery of branded UI mockups each sprint.

- Complete UX redesign of critical e-commerce journeys (Cart, Checkout, PDP...), guided by user research (qualitative and quantitative), analytics, and benchmarks.

- Management of a team of 6 designers and facilitation of workshops (Europe, US, Asia).

- Collaboration with technical and marketing teams to ensure coherent, high-performing UX delivery adapted to business constraints.

◾ Impact & Result:
Group-wide Design System deployed, €1.5M+ saved by moving away from agencies, massive time savings for internal teams.

◾ Methodology:
Design Ops, Design Thinking, Design Tokens, Atomic Design, Scrum

◾ Technical Environment:
Figma, Zeroheight, Notion, Jira, Confluence, ServiceNow
Design System Design Ops UX Strategy Multibrand E-commerce
Uncle J
CEO & Co-founder
E-COMMERCE
October 2019 - June 2023 (3 years and 8 months)
Paris, France
◾ Need:
Create a marketplace for refurbished sneakers with a fluid and reassuring user experience.

◾ Mission:
As co-founder, I led the entire product strategy: user research, journey definition (purchase, sale, rental), mobile-first UI design, and implementation of a custom design system. I also defined the brand, key messages, and technical MVP.

◾ Methodology:
Design Thinking, Product Strategy, Management, Scrum

◾ Technical Environment:
Figma, Miro, Trello, GA, Airtable

◾ Impact & Result:
Launch of a functional MVP in less than 3 months, +95% mobile traffic, media recognition (M6, Station F, Maison Blanche).
User Research User Experience Design User Interface Design Team Management Startup