About Thi Mân
French
Native or bilingual
Experience
- IndépendanteUGC CreatorSOCIAL NETWORKSMarch 2023 - Today (3 years and 3 months)I produce quality content that grabs attention, engages users, and drives tangible results for brands.Types of UGC content:- Product testing- Unboxing- Product showcase- Application/routine tutorial- Dynamic video/stop motion- Reviews and testimonials- Haul/Try-on- Before/afterReferences: Rexaline, Laimon Fresh, Munduk Moding Plantation
- CREATION BEAUTE COSMETIQUEDigital Project ManagerE-COMMERCENovember 2021 - April 2022 (6 months)Paris, France- Organize, plan, and ensure the smooth running of the project in coordination with technical teams- Website redesign and optimization (home page, product page, landing page, checkout funnel)- Verification of design compliance- Management of graphical and functional testing before production validation- Creation of wireframes for a landing page- Content writing- Implementation of an annual animation plan- Management and deployment of animations on the Magento 2 CMS- Management of graphic assets (banners, bundles, Instagram posts)- EmailingTools: ASANA, MAGENTO 2
- ID BEAUTYMarketing ManagerFASHION AND COSMETICSJuly 2017 - October 2021 (4 years and 4 months)Paris, FranceManagement of the Rexaline skincare line from product conception to market launch.PRODUCT DEVELOPMENT:- Competitive analysis to identify market opportunities- Strategic development of product plans- 360° management of product developments (concepts, formulas, packaging, cost of goods): Men's line, whitening, natural, and development of existing lines- Coordination between involved functions (laboratory, regulatory, sales, communication, ingredient suppliers)OPERATIONAL MARKETING:- Creation of marketing and communication tools (marketing books, product catalogs, training books, merchandising, trade marketing books, launch visuals, POS displays)- Development of promotional tools and monitoring of implementation- Budget and timeline monitoringPURCHASING:- Optimization of packaging and formula costs, sourcing new suppliers, price negotiationEVENTS:- Organization of the Tax Free exhibition (from stand brief to production execution and coordination)- Presentation of the brand to various international prospects
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Education
- Master 2 in "International & Business DevelopmentSkema Business School2016
Certifications
- Growth HackingKévin Dufraisse