Thilipan K.

Hello, I am Thilipan 👋🏾,

As an expert in Google Tag Manager (GTM) and Google Analytics 4 (GA4), I can assist you in optimizing your website's tracking and web analytics, taking into account the specificities of different advertising platforms.

Here's how I can help you:

🔎 Audit and tracking plan:

- Evaluation of your current tracking tools and identification of possible improvements.

- Development and implementation of a tracking plan adapted to your specific needs.

🚀 Complete Funnel:

- Tracking of your entire conversion funnel, from the first interaction to the final conversion.

💼 E-commerce:

- Expertise in e-commerce tracking on various platforms such as Shopify, Woocommerce, and Prestashop.

🛡️ Server Side GTM Tracking:

- Implementation of server-side tracking (server addingwell) to bypass restrictions related to browsers and ad-blockers (GA4, Facebook Conversion API, Pinterest Conversion API, TikTok Conversion API, Snapchat Conversion API, ...).

🔐 Consent Management:

- Configuration of tools like Axeptio, Didomi, and Google Consent Mode V2 via GTM for optimal GDPR compliance.

- Synchronization of user preferences with your tracking tools (GA4, Meta, TikTok Ads, etc.).

- Audit and optimization to combine legal compliance and marketing performance.

🔧 Why work with me?

- Dual technical and strategic expertise: I understand both business challenges and complex technical needs.

- Results-oriented approach: Every configuration is designed to improve your KPIs (ROAS, conversion rate, etc.).

- Complete support: From strategy to implementation, including post-implementation support.

I would be delighted to discuss your projects and help you achieve your digital goals. Contact me to discuss your needs and bring your ideas to life!

See you soon,

Thilipan 😁