Freelancer profile translated to English.

Description

Over the past fifteen years, I have worked within leading agencies such as Elan, Edelman, TBWA, and Auditoire, where I founded and led the Influence Marketing division, before joining Publicis (Razorfish) to manage Renault Global's Social Media and Influence.

At Auditoire, I supervised and deployed influence strategies for major brands in beauty (Lancôme, Shiseido EMEA, Naos Group, Drunk Elephant), automotive (Mercedes, Kia, Citroën), and luxury (Air France, Diptyque, FRED). There, I notably oversaw iconic launches, the implementation of global strategies, and international campaigns.

Within the Publicis group, I took charge of the Renault Global SoMe account, where, alongside all content creation strategy, I developed and deployed the brand's influence marketing. This integrated approach connects content, talent, and brand narratives, ensuring coherence and impact on an international scale.

Today, I support agencies and companies in establishing PR, influence, and social media strategies and campaigns. I leverage over fifteen years of experience in storytelling strategy, content creation, international coordination, and budget management to develop relevant and measurable programs.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Razorfish France
Head of Renault Global SoMe
SOCIAL NETWORKS
September 2024 - November 2025 (1 year and 2 months)
Paris, France
Director of the Renault Social Media account, all countries and all platforms

Creation of the influence marketing strategy and implementation of influence for Renault global and local

Management of a team of 27 to 41 employees + coordination with Publicis Conseil

Financial management of the account
Influence Marketing Social Media Strategist Project Management Team Management Team Coordination
AUDITOIRE
Head of Influence
SOCIAL NETWORKS
September 2019 - September 2023 (4 years)
Paris, France
Director of the Influence Marketing department | LEAD & DEVELOPMENT Management of 7 people
Annual revenue growth
Strategy guarantor
Portfolio of 17 brands

BEAUTY
- Drunk Elephant, Lancôme, Eau Thermale Avène, Shiseido EMEA, ...
LUXURY
- Diptyque, Fred Joaillerie, Le Printemps, ...
LIFESTYLE
- Accor, Air France, Fnac, Nature de Breton, …
TECH
- Huawei France, Intel France, Google France, ...
AUTOMOTIVE
- Citroen, KIA, Mercedez-Benz, ...
Influence Marketing Influence Influencer Relations cosmetics Fragrance
TBWA\CORPORATE
Consultant | dad of squad
January 2018 - September 2019 (1 year and 8 months)
Boulogne-Billancourt, France
Founder of the squad, the "Generation First \ Brand Second" gang at TBWA, dedicated to Lifestyle.

The squad is the union of 7 personalities embodying expertise dedicated to brands' lifestyle challenges - brand strategy, planning, PR, influence marketing, social media, digital, and creation - proposing operations and activations to reconnect brands with their audiences, their concerns, and their interests.

Because today, all sectors are disrupted by these new generations who are shaking up the codes, and because from now on, a brand's community represents as powerful a value as the products it sells, the squad capitalizes on the gang's strength to evolve from an emitter posture to a relationship of equality with its audiences, with a simple idea: Generation First \ Brand Second.
Because l

Clients:
Google, Emirates, L'Oréal Designer brand perfumes, Tout Sur L'Ecran Productions