Freelancer profile translated to English.

Description

Copywriting, digital communication & process optimization

Senior Copywriterand digital communication consultant, I help SMEs, freelancers, and project leaders create effective, clear, and results-oriented content.

My background combinesover 20 years of experiencein writing, digital marketing, and communication, as well as a solid IT and development culture acquired over **more than 35 years of practice**.

This dual expertise allows me to bridge the gap between **communication, technology, content structuring, and process optimization**.

My interventions include:

*CopywritingandSEO web writing

Marketing and sales content
Digital content strategies
Optimization andautomationof certain processes
Pragmatic integration of digital tools and AI into communication workflows

My approach is pragmatic: simplify, structure, and produce solutions that are **truly useful, without unnecessary complexity**.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Dutch
Conversational

Workplace preferences

Can work on-site

Braine-l'Alleud (up to 30km)

Smals
Freelance Copywriter Consultancy Mission for Institutional Clients
PUBLIC SECTOR
October 2023 - March 2025 (1 year and 5 months)
Bruxelles, Belgium
Freelance consultancy mission in digital communication and content creation for various institutional clients and public services.

Copywriting, SEO writing, and UX writing
Creation and optimization of web and marketing content
Writing web pages, blogs, mailings, and user documentation
Translations and adaptation of multilingual content
Preparation of educational materials and training facilitation
Structuring and standardization of documentary models
Web Copywriting SEO Writing UX Writing Content Writing Digital Documentation
"Exprimeur Pro", division de la s.r.l. Avizo,
Senior Copywriter, SEO Storyteller Expert
January 2016 - Today (10 years and 5 months)
"Exprimeur Pro", a division of Avizo s.r.l. Refocusing the business on copywriting, SEO, web content, web marketing, storytelling
s.p.r.l. Avizo,
Founder and Managing Director
January 2004 - Today (22 years and 5 months)
Founder and Managing Director of Avizo s.p.r.l., developing and integrating Internet solutions, SEO, web content, web marketing, and copywriting.