Freelancer profile translated to English.
Back to original languageAbout Thierry
Expert in product referencing within food, non-food, specialized, and organic retail
Ex-buyer and profit center director → Retail & consumer brands
Objective: To help you secure your referencing and sustain your presence in purchasing centers and points of sale.
For whom?
100% e-commerce brands
Brands already in stores but still fragile in purchasing centers
Brands in post-referencing failure or pre-central meeting
Brands based abroad and seeking a growth lever in France
➡️ My approach:
More than a consultant, a field expert.
I accompany my clients in meetings with Category Managers, Product Managers, and Buyers.
A 360° view of retail in mass distribution, specialized networks
What we check together:
Price / margin / commercial conditions
Consistency with central expectations
Simulation of discounts, net margins, and profitability thresholds
Terms and Conditions, logistics, return policy, payment conditions
Ability to maintain referencing
Production, forecasts, working capital requirements, supply chain
Anticipation of volumes and rates
Supports & discourse
Product file, store sheet, category presentation
Work on added value: what makes a buyer say yes
Pre-positioning category & merchandising
Where you fit in, who you replace, what rotation potential
Proposal for implementation / activation on the shelf if relevant
English
Fluent
French
Native or bilingual
Can work on-site
Boulogne-Billancourt (up to 50km), Lille (up to 50km), Nantes (up to 50km), Lyon (up to 50km), Marseille (up to 50km)
Experience
- Easy Business PartnersCEOCONSULTING AND AUDITSOctober 2019 - Today (6 years and 8 months)Boulogne-Billancourt, FranceLien calendlyhttps://calendly.com/easybusiness-partners/thierry-barthelemy?month=2025-06Objective: To clear the ground, strengthen market share in France. In connection with the CEO:. Analysis of the choice of distribution channels.. Establishment of a base of hyper-qualified contacts: Buyer and Category Manager, Marketing Product Managers. Support in the choice of POS, in-store advertising display if necessary. Complete analysis of industrial and logistics production capacity. Assistance and support with Business Model Pricing.. Making appointments and presenting the product range to purchasing centers. Commercial negotiation of referencing of the product range. Monitoring of commercial actions. Integration of data into the client's CRM
- DDS LogisticsSales Manager. Retail, Consumer brands,TextileSOFTWARE PUBLISHINGJune 2017 - September 2019 (2 years and 4 months)DDS Logistics. transport and international sourcing software publisher. Cloud Services, SaaSKey account sales developmentImplementation and animation of a network of experts (consulting firms, integrators)Animation and business convention (Agora supply Chain, Picom, PWC, Argon Consulting...)Business development Key accounts
- STIMSHOP - STI/6Transition ManagerTECHJune 2016 - March 2017 (10 months)Paris, FranceStimpshop: patented ultrasound technology - Secure data transfer via conceptualized messages.Opportunity study focused on key accounts in Retail and consumer brandsImplementation of business conventionBusiness plan and business potential objective
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Education
- Master Management et Stratégie d'entrepriseEssec Business School2007Stratégie d'entreprise, business plan, finances,
- Master Stratégie et management entrepriseEssec Business School2007Business Plan, Stratégie de déploiement, étude d'opportunité, Business Development,