Freelancer profile translated to English.

Description

With 10 years of experience as a social media strategist, I help companies, CEOs, and founders build a strong and authentic presence on social media – and transform their ideas and leadership into real visibility and influence.

My focus is on strategic positioning, creative content development, and thought leadership that achieves measurable results and reach.

I have already had the opportunity to work with renowned brands such as HUGO BOSS, Uber, and Uber Eats – experiences that have shaped my data-driven yet creative approach to digital communication. Awarded the "Deutscher Agenturpreis 2022" for outstanding creative content.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

HUGO BOSS AG
Social Media Manager
RETAIL (LARGE RETAILERS)
February 2025 - Today (1 year and 4 months)
Responsible for social media strategy, personal branding, and content creation (Instagram & LinkedIn) for the channels of the CEO, CFO & CSO of HUGO BOSS. Additionally responsible for team management and reporting within the project.
Personal Branding Social Media Marketing Social Media Content
Uber&Uber Eats Deutschland
Social Media Manager
October 2023 - June 2025 (1 year and 8 months)
Responsible for the social media strategy, content creation, and campaign planning of the German channels of Uber & Uber Eats. Leading the team and managing all activities on Instagram & LinkedIn.
Social Media Marketing
Bionade
Social Media Manager
July 2019 - July 2021 (2 years)
Responsible for social media strategy, content creation, and community management. Managing and expanding the brand presence on the social media channels of Bionade Gastronomie.
Social Media Marketing