Freelancer profile translated to English.

Description

Think. Create. Tell.

I am a creator-consultant: a hybrid profile capable of thinking about brand strategy, imagining strong creative concepts, and then embodying them in sensitive and aesthetic content.

✨ My added value

• Global vision: I combine the rigor of strategic planning, the demands of creative direction, and the sensitivity of a photographer.

• From concept to execution: I write, I design, I photograph, I produce… and I can assemble dedicated teams if the project requires a larger scale.

• Cultural insight: I draw on pop cultures (fashion, music, sports, gastronomy, art) and luxury to create narratives that truly resonate.

💡 Areas of expertise

• Brand strategy & storytelling

• Editorial design & brand content

• Artistic direction & photography (fashion, lifestyle, portrait, reportage)

• Integrated communication (campaigns, social media, activation, production)

📸 Some collaborations

BMW, Land Rover, Louis XIII, Martell, Accor, Mandarin Oriental, Diesel, Believe, We Love Green, Atout France…

And today, founder of a hybrid house (agency + magazine + concept store) dedicated to slow luxury and new cultures.

👉 For you, I can think of a brand platform, produce an editorial photo series, design a campaign, or create a sensitive narrative that will give depth to your projects.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Rennes (up to 50km), Saint-Malo (up to 50km), Saint-Brieuc (up to 50km)

POP POP - Maison de créativité hybride
FOUNDER
PRESS AND MEDIA
January 2022 - Today (4 years and 7 months)
La Maison, France
• Definition of the vision, design of the brand platform and overall strategy (marketing, communication, business), fundraising and structuring of an ecosystem of talents and partners (luxury houses, hotel groups, and cultural institutions)
• Direction of the publication and production of POP POP Magazine (6 issues), a bilingual magazine dedicated to slow luxury, distributed in 10 countries - 15,000 copies including 8,000 in direct distribution to a premium and luxury target (Eurostar and Thalys first-class lounges, Jetex | Le Bourget Airport, 4-5* hotels, ...)
Luxury Hospitality Luxury Marketing Strategic Planning 360° Communication creative direction
PARISHANGHAI
COMMERCIAL & STRATEGY DIRECTOR
January 2020 - January 2022 (2 years)
• Acquisition and management of premium clients (Cognac Martell x The Sandbox, Lido de Paris, Paris Je T'aime, Mandarin Oriental Paris)
• Development of B2B2C luxury & ultra-luxury integrated communication strategies
• Luxury content production (advertising films, photo/video brand content)
NOLA
HEAD OF AGENCY
January 2018 - January 2020 (2 years)
• Strategy and management of media budgets (€3M/year: OOH, digital, and social)
• Design of creative strategies and activations (Groupe Barrière, Atout France, CRT Nouvelle-Aquitaine, gamRfirst, ...)
•
• Management of a team of 15 people (sales and creatives)