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Thibaut PichelingatTP

Thibaut Pichelingat

🎯 Web Marketing Consultant / E-commerce Strategy

€200/day
5 projects
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Thibaut

I am a graduate of Arts et Métiers ParisTech, with expertise in Business Creation and Activity Development.

Following my studies, I created my leather goods brand: Pichet Paris. The brand was initially distributed only online, which is how I acquired skills in E-commerce, Web Marketing, Traffic Management, and Digital Strategy.

Above all, I am a business owner, so I am aware of the budgetary constraints and profit-seeking nature of a company.

My strength lies in a global and multidisciplinary vision of entrepreneurship: commercial strategy, marketing, communication, logistics, etc.

Here are the main areas where I can assist your company:

🚀 Commercial Strategy:
- Brand positioning
- Competitive added value
- Brand image and communication
- Sales channels
- Growth levers

📦 E-commerce Logistics:
- Study of shipping costs and methods
- Study of storage methods
- Inventory and supply management

📈 SEO:
- Analysis of your natural referencing
- Relevant keyword research
- SEO content writing: product pages, categories, blog posts...

🎯 SEA:
Mainly on Google Ads
- Relevant keyword research
- Competitor analysis and positioning

📱 Digital Advertising:
Mainly on Facebook and Instagram Ads
- Relevant target audience research
- Setting up ads to attract new prospects
- Setting up retargeting ads

👍 Community Management:
- Creation of a graphic charter for publications (Instagram, Facebook, LinkedIn, ...)
- Content creation: posts & stories
- Communication planning
- Increasing your fan base
- Community engagement: customer reviews, communication, contests...

Contact me to establish a personalized pricing for your project 😊

See you soon
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Paris (up to 15km)

Experience

  • Fruitière de Chevigny
    Creation of the company website on WooCommerce
    RETAIL (SMALL BUSINESS)
    April 2020 - Today (6 years and 2 months)
    The Cheese Cooperative had two points of sale but no website.
    It was therefore necessary to start from scratch, study the needs and the market, and then create a website.
    This site will initially be a showcase with an online order reservation option, and will later become transactional.

    📱 Website Creation on Wordpress:
    - Creation of a theme according to the brand image
    - Research of visual and editorial content on various cheese themes
    - Creation of the e-commerce section which will be activated later

    🚀 Commercial Strategy:
    - Brand positioning
    - Competitive added value
    - Brand image and communication
    - Sales channels
    - Growth levers

    📦 E-commerce Logistics:
    - Study of shipping costs and methods
    - Study of storage methods
    - Inventory and supply management

    📈 SEO:
    - Analysis of natural referencing
    - Relevant keyword research
    - SEO content writing: product pages, categories, blog posts...
    WooCommerce Wordpress Traffic Management SEO Web Marketing Strategy Commercial Strategy Web Marketing
  • Naest
    Web Marketing Consultant
    E-COMMERCE
    November 2019 - February 2020 (3 months)
    Paris, France
    Execution of advertising campaigns on Facebook and Instagram to drive traffic to the brand's website and the crowdfunding platform We Do Good.

    📱 Digital Advertising:
    Mainly on Facebook and Instagram Ads
    - Relevant target audience research
    - Setting up ads to attract new prospects
    - Setting up retargeting ads
    Web Marketing Traffic Management Facebook Marketing Instagram Marketing
  • Ardentes Clipei
    Malt logoOn Malt
    Web Marketing Consultant
    E-COMMERCE
    November 2019 - Today (6 years and 7 months)
    Paris, France
    Implementation of the first campaigns on Adwords and Facebook Business Manager.

    🎯 SEA:
    - Relevant keyword research for the brand's E-Boutique (multi-product and multi-brand marketplace)
    - Competitor analysis and positioning
    - Ad creation

    📱 Digital Advertising:
    On Facebook and Instagram Ads
    - Setting up retargeting ads highlighting the site's Outlet
    Web Marketing Facebook Google AdWords SEA Instagram Instagram Marketing Facebook Marketing Web Marketing Strategy

Reviews

5.0

Out of 5 ratings

AD

Account deleted

Reviewed on 4/14/2020

Thibaut offers good advice and, more importantly, explains things in terms that are understandable for novices like me, which is very much appreciated.
AD

Account deleted

Reviewed on 3/23/2020

Second mission with Thibaut, who helped us with our SEO and SEA strategy. Thibaut shows initiative, and it's a pleasure to collaborate with him.

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Education

  • Engineer, expertise in Business Creation and Activity Development
    Arts et Métiers ParisTech
    2016
  • Student Entrepreneur
    Centre National des Arts et Métiers
    2017

Skill set

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