TLFreelancer profile translated to English.
Back to original languageAbout Thibaut
With 15 years of leadership in brand strategy, international growth, and innovation, I combine long-term vision with operational execution to drive business growth (startups, SMEs, large corporations).
- Scale-up:premiumization, brand desirability, omnichannel strategies
- International:deployment in Europe/North America/Asia, multi-brand localization
- Transformation/Innovation:strategic framing, value chain redesign, CSR/ESG, B2B/B2C/Product customer experience
I aspire to join an ambitious company where my dual strategic/operational language and my cross-market culture can foster the success and performance of my team.
Creating business impact ✔️ Generating ESG impact ✔️ Happy in environments ✔️ Bilingual FR-EN ✔️
Soft skills:Leadership, collaboration, adaptability
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Koala Interactive,CHIEF MARKETING OFFICERSOCIAL NETWORKSMay 2025 - Today (1 year and 1 month)France
Upscaling the marketing department of a digital firm dedicated to a social network of 7 million members - Managing a €15M P&L
- Marketing Direction:Brand, Growth, Partnership, Client Success teams
- Strategic Leadership:updating the 2025 roadmap and defining the 2026 roadmap, Business Review, Executive Committee
- Profitability and Performance:budget definition and ROI monitoring
- Brand Visibility:360 advertising campaigns, GEO-SEO supported by brand authority initiatives, PR, content, product marketing, CRM, B2B activation, events, affiliate program, online ad servers
- External Partner Management:tenders, recruitment of creative agencies, strengthening of PR and media agencies
- Team Management:supporting employee skill development, implementation and optimization of tools and work processes, recruitment of operational staff and mid-managers
- Results:↑Acquisition (+22%), ↓Churn (-3%), ↑Conversion (+31%), ↑NPS
- Camden,VICE-PRESIDENT STRATEGYDIGITAL AND ITJanuary 2022 - May 2025 (3 years and 4 months)Montréal, Canada
Strategic transformation & B2B growth for a global agency in Europe, North America, Asia - Premium accounts >$1.5M.
- Consulting:creating and nurturing strong client relationships to generate growth opportunities from data and creative vision.
- Strategy:growth, branding, scale-up, customer journey, and sector repositioning (Toyotoshi, Lexus, General Motors).
- Internationalization:deployment in Europe, North America, and Asia (including JLL, Decathlon, Essilor Luxottica, YesStyle).
- Territorial Impact:attractiveness plans for local authorities (USA, Hong Kong, France, Canada) and in the Energy sector.
- Team:recruitment, skill development, and management of a multicultural team (consulting, creative, media, strategy).
- Results:83% large account client portfolio, cross-selling development (+40% in 2024), tenders (+63%).
- High5,DIRECTOR, STRATEGY AND BUSINESS DEVELOPMENTJune 2020 - April 2022 (1 year and 10 months)CanadaScale-up of a creative and consulting agency - x2 revenue in 18 months. ○ Transformation: new services for the Transport, FMCG, AgriTech, and NGO sectors.○ Strategy: B2B positioning and launch of SAAS and DNVB offers, omnichannel communication, business strategy framing.
Recommendations
Be the first to recommend Thibaut
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- en branding, communication, marketing, et management, équivalent Master 2HEC Montréal2023en branding, communication, marketing, et management, équivalent Master 2
- B.A. CommunicationsUniversité du Québec à Montréal2013B.A. Communications