Thibaut Echeverria

As part of my experience at BLUMORPHO, I worked on the brand strategy for the Holicare project. This initiative aims to provide innovative solutions for diagnosing, treating, and preventing respiratory infections in low- and middle-income countries. I created, among other things, the logo and the website for the project, keeping the target audience in mind to provide an accessible, understandable, and realistic source of information. Funded by the European Commission under the Horizon 2020 research and innovation program, Holicare is positioned to make a positive impact in LMICs.

As a Communication Expert at BLUMORPHO, I contributed to highlighting their initiatives, particularly those supported by the European Commission. I worked on developing the brand identity and created custom communication materials, in close collaboration with project managers and European partners. I also led the complete and in-depth redesign of a strategic website for the company, integrating voting mechanisms for their events and a collaborative platform where team members shared industry news, expertise, and comments. My role was to give visibility and impact to the innovations driven by BLUMORPHO.

I was involved in all stages of brand creation and development: designing textile designs, managing production for my own creations as well as those of other artists, developing and managing the website and social media, and creating the eco-responsible range.

My role also included structuring production tools and portfolios for manufacturers, to ensure consistent quality and clear information transfer. This experience allowed me to combine creativity, project management, and digital skills, while exploring sustainable and responsible solutions in textile design.