Freelancer profile translated to English.

Description

I support SME leaders as an outsourced marketing director:I take charge of strategy, guide decisions, and activate digital levers, with an obligation for business results, not theoretical recommendations left unaddressed.

My Approach:

01 - Diagnosis

Each mission begins with a rigorous analysis of the existing ecosystem: website, content, channels, ongoing campaigns, contact database, user behaviors.

02 - Strategic Framework

Clear positioning, defined key messages, documented priorities. Before activating anything, we align the vision. This is what gives coherence to all subsequent actions.

03 - Activation & Continuous Monitoring

Levers are activated in a logical order, with concrete deliverables each month. Performance is tracked, decisions are adjusted. The website, content, campaigns – everything is continuously improved based on real data.

What I Manage:

Offer Strategy & Positioning
SEO & Editorial Content
Website & Conversion Optimization
Email Marketing & Automation
Social Media
Google Ads Campaigns
Data Monitoring (Analytics, Search Console, Microsoft Clarity)

Interventions in Companies

I integrate physical presence into my missions to observe the team, understand the prospect response process, grasp the culture, and the way products or services are discussed. This allows for writing content that sounds authentic and aligning marketing with on-the-ground reality.

These immersions translate into workshops, tool training sessions, and collective recalibration moments on priorities.

Recent References

*Travel Agency Specializing in French Polynesia:Digital audit, marketing structuring, monthly support

*CNPF IFC:Brand audit and strategic recommendations

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Paris (up to 10km)

Sifflote
Founder & Creative Director
PUBLISHING
July 2020 - Today (5 years and 11 months)
Bordeaux, France
Brand Strategy, Marketing & Communication

Creation and development of a creative studio specializing in branding, marketing, and digital.
Conception and deployment of brand strategies
Outsourced marketing management
Project management from A to Z: branding, UX/UI, art direction, web development
Team management & coordination of partners & service providers
Monitoring and optimization of digital performance (SEO, ads, analytics)
Press Relations Branding Team Management Marketing Business Strategy
Association We Are Sifflote (Association loi 1901)
Founder & President
January 2024 - Today (2 years and 5 months)
Bordeaux, France
We Are Sifflote is a non-profit organization dedicated to supporting various social initiatives through the organization of events, creative and sports workshops, in collaboration with artists and athletes from diverse backgrounds.
Conception and facilitation of creative and sports workshops in a hospital setting
Coordination with professional artists and athletes to co-facilitate workshops
Management of partnerships, press relations, and association communication
Partnerships Press Relations Event Management Workshop Facilitation Business Strategy
Recrulink France,
Marketing & Communication Director Associate
January 2021 - December 2021 (11 months)
Paris, France
Management and supervision of teams
Marketing plans and strategy
Audit and analysis of communication tools
Development of the France sector
Redesign of UX & UI for the main interface
Development of the Recrulink France website