Freelancer profile translated to English.

Description

Versatility and multidisciplinary approach, this is what characterizes my background. I consider this a strength for sufficient perspective to address issues.

My experience is divided between Project Management and Strategic Planning within major communication agencies (Herezie, Publicis, BBDO...) and Digital Expertise within a think-tank.

Expertise: Marketing, Advertising Strategy, Social Media, Editorial Strategy, Project Management, Digital Retail, Creativity, Market Analysis, Insight Research...

Specializations:

> Advertising

> Branding

> Digital Strategy

> Social Media and Content Strategy

> Brand Content

> Activation

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Portuguese
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

CARRÉ NOIR (Groupe Publicis)
Senior Consultant
CONSULTING AND AUDITS
September 2019 - February 2022 (2 years and 6 months)
Paris, France
>> Brand management, consulting and strategic support for major brands (Crédit Agricole, TotalEnergies...) on issues of brand strategy, positioning, brand architecture, and identity creative concepts.

>> Drafting and presentation of strategic recommendations.

>> Management, organization, coordination, and operational monitoring of topics with creative and production teams (internal or external).

>> Operational and financial account management, ensuring compliance with production, presentation, and project delivery deadlines.
Corporate Branding Branding & Identity Project Management Sound Identity Brand Strategy Positioning Strategy Brand Architecture Logo Design Graphic Identity Tone of Voice Visual Identity Naming Packaging Design Retail Design Brand Launch Brand Creation
AGENCE BABEL
Brand & Communication Consultant
CONSULTING AND AUDITS
August 2016 - July 2019 (2 years and 11 months)
Paris, France
>> Responsible for the adherence and evolution of brand strategy fundamentals.

>> Development of advertising and digital strategic recommendations to meet client objectives (awareness, engagement, acquisition, loyalty).

>> Analysis of client needs for the drafting of 360° creative briefs (external communication, advertising, brand identity, and internal communication).

>> Operational management of campaigns and agency competitions.

>> Daily client relationship management, financial budget management, and internal resource coordination.
Brand Strategy Communication Strategy Digital Communication Advertising Social Media Publishing Internal Communication Brand Positioning Project Management Financial Reporting Creative Brief Production Monitoring
HUB INSTITUTE
Digital Strategies Consultant / Content Manager
CONSULTING AND AUDITS
January 2015 - August 2015 (7 months)
Paris, France
I joined The HUB Institute to manage several company activities:

1) THEORETICAL:
Conducting in-depth marketing studies on digital trends (Social Media, Data, Mediabuying, Mobile Experience...)

2) PRACTICAL:
As a digital strategy consultant, I notably took on the role of Project Manager and Social Media Strategist for a digital platform project for Grazia:

#WebPlatformCreation

#Code

#CommunicationStrategy

#SocialMediaStrategy

#CommunityManagement

#Copywriter
Social Networks Project Management Community Management Communication Strategy Web Marketing Strategy Web Copywriting Blog