Freelancer profile translated to English.
Back to original languageAbout Thibaut
My website and portfolio: thibaut-abadie-garcia.com
Artistic Director & Social Media Manager, I support brands, venues, and cultural projects in creating a coherent, impactful, and long-term usable image.
I work at the intersection of design, content, and strategy, with a concrete approach: no decorative visuals, but supports designed to attract, engage, and last.
What I do, concretely:
Artistic Direction & Graphic Design
Visual identity, logos, graphic charters, print and digital materials, social media visuals.
Social Media Management
Content strategy, editorial lines, creation of visuals and animations, "faceless" posts, brand monitoring and consistency.
Motion Design
Logo animations, teasers, reels, short videos adapted for social media.
Strategy & Innovation
Global reflection on the positioning, image, and evolution of your project.
I intervene both upstream (reflection, concept, direction) and downstream (production, deployment, content animation), with a strong sensitivity for cultural, creative projects and brands that want to differentiate themselves without overdoing it.
If you are looking for someone capable of structuring your image, telling your project visually, and making it readable on social media, we can work together.
French
Native or bilingual
English
Conversational
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- ATECH SASCommunications Officer ATECH / ATECH JardinPUBLIC SECTORJanuary 2023 - March 2025 (2 years and 2 months)Cholet, FranceCommunications Officer at ATECH, reporting to the Sales and Marketing Director, I managed the overall communication for the ATECH and ATECH Jardin brands, from strategy to material production.Notably, I led the complete rebranding of both brands, ensured the consistency of messaging across all platforms, and supported commercial development through communication tools adapted to French and international markets.Main missions:• Monthly monitoring and reporting of websites, sales teams, social media, and various communication actions• Website maintenance and development: content updates, blog post writing, creation and online publication of new products• Rebranding of ATECH and ATECH Jardin brands (refinement of identity and materials)• Management and coordination of external service providers• Creation and design of emailings• Creation of print communication materials: flyers, catalogs, brochures (FR / EN / DE)• Design of 3D scenographies for trade shows and professional events• Management and structuring of photo databases• Social media management and content creation• Production of the company presentation video• Writing articles and content for advertising inserts
- Festi'AMGraphic DesignerCIVIC AND SOCIAL ORGANIZATIONSMay 2022 - Today (4 years)Cholet, France- Poster creation- Flyer creation- Program creation- Social media visual creation
- FrenchtoothCommunications Officer & Artistic DirectorEDUCATION AND E-LEARNINGJune 2020 - September 2020 (3 months)Bordeaux, FranceAt French Tooth, I supported the brand in structuring its communication and visual identity, with an approach focused on performance, brand consistency, and long-term evolution.My role covered defining communication strategies, creating content, and analyzing results to optimize actions on social media.Main missions• Definition of communication strategy and design of social media campaigns• Creation and deployment of graphic charters, ensuring brand visual consistency• Analysis of campaign performance and impact (engagement, visibility, optimization areas)• Creation and animation of logos (motion design)• Technological and creative monitoring, with recommendations for possible company evolutions
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Education
- Master in Design-Driven Innovation StrategyÉcole de Condé2021Apprendre à analyser des signaux faibles pour proposer des solutions innovantes en se servant de la méthodologie du Design. Répondre aux problématiques actuelles des entreprises afin de leurs proposer des solutions pour se renouveler.
- BTEC HND Visual & Plurimedia CommunicationEEGP2019Apprendre à créer des stratégies de communication. Création de logo. Création d'affiches. Création de teaser.