Freelancer profile translated to English.

Description

Do you have tracking issues? Do you invest in advertising but your data isn't reliable enough to properly manage your campaigns?

You're in the right place.

✅+6 years of experienceas a Tracking & Analytics consultant

✅+40 clients supported(Nexity, Alma Pay, Glucose Goddess, Younited Credit, Les Sherpas)

⸻

The most frequent observation

In many companies, tracking is:

❌ incomplete or poorly structured,

❌ disconnected from business objectives,

❌ fragile in the face of RGPD constraints,

Result: distorted KPIs, poorly fed advertising algorithms preventing any sound decision-making.

⸻

My added value

Adual tracking & paid ads expertiseallowing me to understand both your business needs and the expectations of advertising algorithms.

Result:useful and actionabletracking, not "just" a technical implementation.

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Most frequent missions:

- Audit and redesign of tracking architectures (web & ads)

- Creation and redesign of tagging plans

- Structuring and optimization of Google Tag Manager containers

- Implementation of web analytics tools (Google Analytics 4, Matomo)

- Installation of advertising tags (Google Ads, Meta CAPI, TikTok CAPI, LinkedIn CAPI)

- Deployment of server-side tracking via Google Tag Manager server-side

- RGPD compliance: Google Consent Mode v2, Microsoft Consent Mode

(via Axeptio, Sirdata, CookieYes, Cookiebot, Didomi)

⸻

📩 How it works

1. **Written exchange**: analysis of your needs to understand your problem.

2. **Discovery call (30min)**: we go into the details of your needs, and I will formalize a proposal.

If you are looking for a consultant who can make your tracking reliable and turn your data into a performance lever, I would be delighted to discuss with you.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Glucose Goddess
Tracking & Analytics Consultant
E-COMMERCE
April 2025 - June 2025 (2 months)
Paris, France
Glucose Goddess is an international brand in the nutrition and health sector, with strong digital recognition and heavy reliance on paid acquisition channels. The challenges involved tracking reliability, marketing performance management, and large-scale data utilization.

Initial scope:
- Audit of the existing tracking architecture
- Deployment of server-side tracking for increased robustness and ad performance
- Implementation of Google Ads tags
- Ensuring RGPD compliance

⸻

Actions taken:
- Audit of the existing tracking architecture (web & ads)
- Deployment of a data layer dedicated to e-commerce and compliant with GA4 standards
- Restructuring of Google Tag Manager containers
- Migration to a new, high-performing, and RGPD-compliant CMP
- RGPD compliance via CookieYes and implementation of Google Consent Mode v2
- Advanced configuration of Google Analytics 4 (events, conversions)
- Deployment of server-side tracking via Addingwell
- Migration of advertising tags to server-side (Google Ads, Meta CAPI, Pinterest CAPI…)
- Creation of an automated dashboard with key KPIs via Looker Studio
- Installation of the Klaviyo email tool in server-side

⸻

Results:
✅ Improved optimization capability of advertising algorithms through more reliable and qualitative data
✅ +10% additional data collected thanks to a high-performing CMP and robust server-side tracking
✅ RGPD compliance ensured in France and internationally
Google Tag Manager Server-Side Google Analytics Conversion Tracking Web analytics Facebook Pixel
Apoticaria
Tracking & Analytics Consultant
E-COMMERCE
April 2025 - May 2025 (1 month)
Paris, France
Apoticaria is a boutique specializing in natural supplements since 2007. To maximize the performance of their advertising campaigns, they wanted to switch to a server-side tracking setup while remaining RGPD compliant.

Initial scope:
- Audit of the existing tracking architecture
- Deployment of server-side tracking for increased robustness and ad performance
- Implementation of Google Consent Mode v2
- Ensuring RGPD compliance

⸻

Actions taken:
- Audit of the existing tracking architecture (web & ads)
- Deployment of a data layer dedicated to e-commerce and compliant with GA4 standards
- Restructuring of Google Tag Manager containers
- Migration to a new, high-performing, and RGPD-compliant CMP
- RGPD compliance via Sirdata and implementation of Google Consent Mode v2
- Advanced configuration of Google Analytics 4 (events, conversions)
- Deployment of server-side tracking via Addingwell
- Migration of advertising tags to server-side (Google Ads, Meta CAPI, Pinterest CAPI…)

⸻

Results:
✅ Improved optimization capability of advertising algorithms through more reliable and qualitative data
✅ +10% additional data collected thanks to a high-performing CMP and robust server-side tracking
✅ RGPD compliance ensured
Google Tag Manager Google Analytics E-commerce tracking Google Tag Manager Server-Side Conversion Tracking
Les Sherpas
Tracking & Analytics Consultant
EDUCATION AND E-LEARNING
February 2025 - May 2025 (3 months)
Paris, France
Situation:
Les Sherpas, the French leader in online tutoring, invested heavily in advertising platforms (Google Ads, Meta Ads, Tiktok Ads) but lacked reliable visibility into the actual performance of their campaigns. They needed their tracking architecture challenged and to ensure RGPD compliance.

⸻

Initial scope:
- Complete audit of the multi-site tracking architecture
- Identify data losses impacting advertising ROI
- Rethink tracking to be reliable, scalable, and understandable by marketing teams
- Bring all sites into RGPD / Consent Mode v2 compliance

⸻

Actions taken:
- Complete audit of their multi-site tracking architecture
- Redesign of the business-oriented tagging plan (key steps, quality signals)
- Data layer quality control
- Restructuring of Google Tag Manager containers (readability, performance, maintenance)
- RGPD compliance via Axeptio + implementation of Google Consent Mode v2
- Reconfiguration of Google Analytics 4
- GTM server-side installation via Addingwell
- Migration of advertising tags to server-side (Google Ads, Meta CAPI, Tiktok CAPI)

⸻

Results:
✅ +10% additional data sent to advertising platforms
✅ RGPD compliance ensured
✅ More robust tracking architecture thanks to server-side and readable for marketing teams
Google Tag Manager Axeptio Facebook Pixel GDPR Compliance Google Tag Manager Server-Side

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L'Accélérateur (Premium Training), Digital Communication and Media/ Multimedia
Blaise & Bruno Academy
2020
L'Accélérateur (Formation Premium), Digital Communication and Media/ Multimedia
Master's degree, Digital Marketing & Data Analytics
IIM - Institute of Internet and Multimedia
2020
Master's degree, Digital Marketing & Data Analytics

Check out Thibault's education

Google Analytics 4
Analytics Mania
2024
Google Analytics 4 GTM Google Analytics Tracking Web analytics E-commerce tracking Google Tag Manager GA4 Marketing Analytics Analytics

Thibault Walter

Tracking & Analytics Consultant | GTM, GA4 | GDPR

About Thibault

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