About Thibault
French
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Experience
- Thibault Ternon
On Malt
Growth & E-commerce Marketing ConsultantE-COMMERCEMarch 2026 - July 2026 (4 months)Operational marketing support mission for Le Cabinet d’Illusions, focusing on the online store, conversion funnels, email marketing, and acquisition campaigns.I analyzed the offer, website, key pages, messaging, existing emails, and friction points in the purchasing journey. I then proposed and implemented concrete optimizations to improve offer clarity, conversion, and prospect follow-up.Actions taken:• Optimization of messaging and e-commerce journey.• Structuring of Klaviyo email scenarios.• Work on post-purchase, follow-up, recommendation, and reactivation sequences.• Implementation of a ManyChat system on Instagram triggered by keywords.• Preparation of Meta Ads and retargeting campaigns.• Recommendations on content, launches, and short-term marketing priorities.The mission helped clarify acquisition priorities, better structure email journeys, and lay a more actionable marketing foundation for future launches. - Consultant marketingFreelance / IndependentCONSULTING AND AUDITSAugust 2023 - Today (3 years)Paris, FranceI help companies generate more qualified leads, convert them into customers, and retain them through tailored marketing strategies.Are you facing these challenges for your business:• How to find new prospects effectively?• How to turn these leads into profitable customers?• How to retain my existing customers and strengthen their engagement?I am your marketing copilot. With over 7 years of experience in acquisition, Ads, copywriting, and growth marketing, I can assist with lead generation as well as your entire 360° marketing strategy.My services can be project-based (specific missions) or on a monthly retainer basis, offering a flexible approach tailored to your needs.
- BedoukHead of Brand and Growth MarketingTRAVEL AND TOURISMMay 2021 - August 2023 (2 years and 3 months)Paris, FranceA subsidiary of the Infopro Digital group (4000 employees, €450M turnover in 2020), Bedouk is the "Airbnb for business tourism".Bedouk simplifies the organization of professional events (seminars, meetings, conferences, cocktails...) by connecting event organizers with the best venues and service providers through an innovative platform and personalized support.As Head of Marketing, my responsibilities include:• Growth Marketing:- Design and implement inbound and outbound acquisition and retention strategies.- Define and operate acquisition campaigns on paid digital channels (SEA / SMA).- Explore new marketing levers and methods to accelerate qualified prospect acquisition (lead generation).- Participate in the continuous improvement of the performance of the entire funnel.- Test and implement marketing actions to improve conversion on the platform.• Brand Marketing:- Identify channels likely to market the brand, develop partnerships (media, advertisers, distributors...) to increase sales and brand awareness.- Develop and retain communities on social networks, manage e-reputation, and gain an engaged audience.- Competitive intelligence and market analysis.
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Education
- Master in Hospitality & Tourism ManagementESCP Business School2020
- Master in International Business and MarketingSKEMA Business School2019