About Thibault
French
Native or bilingual
English
Native or bilingual
Experience
- Consultant marketingFreelance / IndependentCONSULTING AND AUDITSAugust 2023 - Today (2 years and 10 months)Paris, FranceI help companies generate more qualified leads, convert them into customers, and retain them through tailor-made marketing strategies.Are you facing these challenges for your business:• How to find new prospects effectively?• How to turn these leads into profitable customers?• How to retain my existing customers and strengthen their engagement?I am your marketing co-pilot. With over 7 years of experience in acquisition, Ads, copywriting, and growth marketing, I can assist with lead generation as well as your entire 360° marketing strategy.My services can be one-off (specific missions) or in the form of monthly support, offering a flexible approach tailored to your needs.
- BedoukHead of Brand and Growth MarketingTRAVEL AND TOURISMMay 2021 - August 2023 (2 years and 3 months)Paris, FranceA subsidiary of the Infopro Digital group (4000 employees, €450M revenue in 2020), Bedouk is the "Airbnb of business tourism".Bedouk simplifies the organization of professional events (seminars, meetings, conferences, cocktails...) by connecting event organizers with the best venues and service providers through an innovative platform and personalized support.As Head of Marketing, my responsibilities include:• Growth Marketing:- Design and implement inbound and outbound acquisition and retention strategies- Define and manage acquisition campaigns on paid digital channels (SEA / SMA)- Explore new marketing levers and methods to accelerate qualified prospect acquisition (lead generation)- Contribute to the continuous performance improvement of the entire funnel- Test and implement marketing actions to improve platform conversion• Brand Marketing:- Identify distribution channels for brand commercialization, develop partnerships (media, advertisers, distributors...) to increase brand sales and awareness- Develop and retain communities on social networks, manage e-reputation, and build an engaged audience- Competitive intelligence and market analysis
- SODEXOMarketing Project ManagerHOSPITALITYJuly 2020 - December 2020 (6 months)Paris, FranceSodexo Sports & Leisure is one of the strategic segments of the Sodexo group (+470,000 employees). This segment manages a significant business in France and worldwide for prestigious venues and major events (Lido de Paris, Eiffel Tower restaurants, Seine Musicale, Roland-Garros, Tour de France...).My responsibilities within the sales marketing team for the MICE division (meetings, congresses, conventions, and incentive travel) were:• Sales Marketing:- Align marketing with sales and commercial objectives- Participate in offer development and pricing- Manage customer and partner relationships (exclusive venues, hotels, restaurants...)- Create sales support tools and materials (PDFs, videos, photo shoots...)• Digital and Offline Marketing:- Develop, launch, and monitor the annual action plan and the online/offline promotional policy- Innovate to propose new marketing strategies in a competitive market- Contribute to improving the customer experience- Competitive intelligence / Market analysis (product performance, competition, consumers...)
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Education
- Master in Hospitality & Tourism ManagementESCP Business School2020
- Master in International Commerce and MarketingSKEMA Business School2019