Freelancer profile translated to English.
Back to original languageAbout Thibault
Hello, I'm Thibault!
I help you sell the way your customers buy.
As an on-demand CMO, I support B2B companies in their growth, through marketing. More clients and more revenue, I help you transform your marketing from a cost center into a profit center.
Today, marketing is seen as an ecosystem, not just a sum of individual channels and levers. The B2B buying process is long and complex, and it's more crucial than ever to transform your marketing to make it a strong link in the company's sales process.
I help you with 4 benefits:
👉 Generate new revenue through marketing
👉 Shorten the sales cycle by optimizing touchpoints during the customer journey
👉 Provide value to prospects throughout their decision-making process by rethinking the funnel
👉 Improve the ROI of budgets by refining actions and developing existing teams
For 15 years, I have been designing, developing, and implementing marketing strategies with the sole aim of creating value.
Whether as a consultant, freelancer, entrepreneur, or CMO, I have always been driven by passion, growth, and results.
My favorite ingredients are precision, collaboration, example-setting, and empathy.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Thibault MouginPart-time CMOJuly 2023 - Today (2 years and 11 months)Paris, FranceI help B2B companies generate new revenue through marketing-> Generate new revenue through marketing-> Shorten the sales cycle by optimizing touchpoints during the customer journey-> Provide value to prospects throughout the buying journey by rethinking the funnel-> Improve the ROI of budgets by refining actions and developing teams
- KeleyChief Marketing OfficerCONSULTING AND AUDITSJune 2018 - June 2023 (5 years)Île-de-France, FrancePromote the Keley brand using all available levers to position it as a strong, lead-generating brand.Transform a communication-focused function into marketing that generates new revenue.Management of 2 peopleResponsible for operations for consultants between contracts (10 people)Playground and achievements:-> Organization and execution of medium and long-term marketing strategy-> Management of the firm's rebranding: redesign of the logo, storytelling, and positioning-> Development of the digital CRM approach (+3000 opt-in contacts) to support managers-> Building a conversion funnel generating over 200 MQLs per year-> Leading the website redesign – design, development, integration, go-live – to generate approximately €250k per year in new accounts-> Organization of prestigious client events: conferences at Le Crillon, Hôtel de Napoléon, round tables at Palais Brongniart, EBG trade shows, etc.-> Management and optimization of all marketing tools: social media (x4 number of followers), SEO (x2 qualified traffic), ads, videos, commercial highlights, emailing, PR, studies, etc.Tools: Office 365, Adobe CC, PipeDrive, Mailchimp, Sendinblue, Webflow, GA4, SEMrush, chatGPT, GPT-4, Midjourney, Zapier, Miro, Trello, Eventbrite....
- ApsideMarketing Managing ConsultantDIGITAL AND ITDecember 2020 - December 2022 (2 years)Paris, FranceCreate a vision and a marketing function and open new prestigious accounts by generating leads.Coaching of the communication team (3 people)-> Creation of the client marketing department and definition of a roadmap valuing innovation (Labs, prospective workshops) and offerings (promotion of 11 cross-functional offerings)-> Redesign of CRM and digital customer journeys (+6000 opt-in contacts)-> Building an omnichannel inbound marketing strategy generating over 80 hot MQLs per year and €1.2M in 2 years-> Definition and animation of the content strategy across the entire group (26 agencies)-> Website conversion optimization through journey rationalization-> Implementation of lead generation techniques: scoring, nurturing-> Client-side organization of events related to the Route du Rhum sponsorship-> Initiation and participation in group transformation projectsTools: Office 365, Adobe CC, CRM Dynamics, Sendinblue, Wordpress, Google Analytics, Zapier, Miro, Trello...
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Education
- Master of ManagementIAE Clermont Auvergne - School of Management2008Master 2, Management des PME/PMI
- DUT in Business and Administration Management, Business ManagementUniversité d'Auvergne2005DUT gestion des entreprises et des administrations, Gestion des entreprises