Freelancer profile translated to English.
Back to original languageAbout Thibault
🚀 I design and optimize Email/SMS & CRM workflows (Brevo, ActiveCampaign, Klaviyo) to save time, improve deliverability, nurturing, conversion, and thus increase your revenue — 20/80 method, quick setup, KPI tracking.
🔥 Goal: relevant messages, sent automatically, that convert, without burdening your teams and without annoying your prospects.
For whom? e-commerce (Shopify/PrestaShop/WooCommerce), B2B, trainers, bloggers, info-preneurs,...
What I handle
Strategy & customer journey:welcome, abandoned cart, post-purchase, upsell, nurturing...
Technical setup:sending domains (SPF/DKIM/DMARC), warm-up & reputation, UTM tracking.
Segmentation & scoring:behaviors, RFM, interests, activity thresholds.
Deliverability:basic hygiene, smart exclusions, cadences, compatible templates.
No-code automations:Zapier/Make (CRM ↔ store ↔ database).
Reporting:Google Sheets dashboard (useful KPIs: conversions, revenue, churn,...)
Express training:skills transfer on Brevo/Klaviyo/ActiveCampaign
Working Method
- Flash audit & 20/80 plan (ROI priority).
- Setup & migration (Brevo/Active Campaign/Klaviyo).
- Segments + key content (A/B tests).
- Tracking & iterations (weekly/monthly/ad hoc).
Tools & Integrations
Brevo (formerly Sendinblue) • ActiveCampaign • Klaviyo • Zapier • Make • Shopify • PrestaShop • WooCommerce
📩 Tell me about your context (tools, difficulties, objectives,...) and I'll get back to you with a concrete action plan.
Brevo - Sendinblue - ActiveCampaign - Klaviyo - Marketing Automation - Email Marketing - SMS Marketing - CRM - Deliverability - Segmentation - Lead Nurturing - Lead Scoring - Workflows - A/B Test - Reporting - KPIs - Zapier - Make - SPF - DKIM - DMARC - GDPR - CRM Migration - B2B Nurturing - E-commerce - Onboarding - Email Templates
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Jody Cavalie AcademyAutomated organization of the "Finances & Liberté" seminar by Jody CavalieEDUCATION AND E-LEARNINGJanuary 2025 - October 2025 (9 months)Rennes, France📌 General Missions:
- Creation, optimization, and management of marketing and operational automations.
- Improvement of conversion and engagement rates through targeted emailing strategies.
- Analysis of performance and optimization of campaigns and automated flows.
- Monitoring and improvement of email deliverability and customer journeys.
- Addition of extra features: customer satisfaction / performance tracking / database segmentation / A/B testing / ...
📌 Specific Focus Areas:- 🔧 Optimization of existing automations for Jody Cavalie Academy, working on internal processes and customer journey fluidity.
- 🎟️ Implementation of automations for the "Finances & Liberté" 2025 seminar, including pre-booking management, ticket sales onboarding automation, and participant tracking system integration.
- Campus.coachAudit and optimization of the Campus.coach onboarding sequenceSPORTSOctober 2024 - December 2024 (2 months)Rennes, FrancePhase 1 - Audit & Synthesis✅ Audit of existing workflows, focusing on those directly impacting customer experience (registration, onboarding, activation, retention).✅ Notion tickets format → clear and actionable synthesis.Phase 2 - Customer Journey Mapping✅ Detailed mapping of the user experience in Figma, highlighting friction points and optimization opportunities.Phase 3 - Optimization of Key Workflows✅ Onboarding & Activation:
- Goal: increase activity rate of new registrants → 3 trainings completed
- Optimization of early-stage nurturing with A/B testing workflows
✅ Freemium to Premium Activation:- Segmentation and adapted sequences to maximize conversion.
- Targeted messages based on user behavior.
✅ Referral Program:- Implementation of triggers and incentives to boost program adoption.
✅ App Rating Request:- Adjustment of timing and communication channel to maximize response rate.
✅ Newsletter & Lead Capturing (Strategy defined by Campus):- Creation of workflows and integration into the existing ecosystem.
💡 Deliverables:📌 Optimized and tested onboarding workflows.📌 Customer Journey Map in Figma.📌 Detailed synthesis of actions taken (Notion). - Size FactoryOptimization and redesign of the Size Factory marketing automation on Brevo.E-COMMERCEJuly 2023 - Today (2 years and 11 months)Rennes, FranceKey Missions – Size Factory📌 Overall Objective:Optimization and redesign of marketing automation on Brevo, with a focus on efficiency, simplicity, and maintainability, reducing reliance on development skills.
- Automations & Workflows
- Audit and restructuring of existing automations using Brevo logic rather than a developer approach.
- Redesign of key workflows (welcome, post-purchase, abandoned cart) to improve performance and conversion.
- Optimized use of lists vs. segments for more effective and dynamic segmentation.
- Improvement of triggers and events for more precise activation and better personalization of sends.
📧 Email Management & Deliverability- Reconstruction of automated emails using the Brevo builder (instead of HTML).
- Optimization of design and footers for greater consistency and better brand identification.
- Addition of text content to improve deliverability and reduce the risk of being flagged as spam.
- Analysis and correction of sender-related issues (variable reputation).
- Cleaning and sorting of the contact database with implementation of passive filtering based on user activity.
- Separation of campaigns for warm and cold contacts.
🗂️ Structuring & Integration- Reorganization of interactions between Brevo and the back office to avoid overlaps and clarify technical responsibilities.
- Improvement of marketing messaging in emails for better conversion and more coherent communication.
⚡️ Expected Impact:✅ Increased autonomy: automations become editable without developer intervention.✅ Improved marketing performance: more effective segmentation, better deliverability.✅ Simplicity and consistency: structured workflows, harmonized design, and more impactful communication.
Reviews
T
Tiphaine
Relax
Reviewed on 11/19/2023
Second call for help to Thibault for one of our clients, and still as effective and available. With a real sense of service, and a desire to support / find solutions. A big thank you!
Sebastien
MentorShow
Reviewed on 11/9/2023
Mission always perfect! Rigor and reliability. Thank you Thibault
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Education
- Automation CertificateSendinBlue2022Qu'est-ce que le Marketing Automation ? Pourquoi faire du Marketing Automation ? Comment fonctionne le Marketing Automation ? Créer des scénarios d'automatisations efficaces. Gérer ses contacts grâce au Marketing Automation.