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Malt Tech Trends 2026
Thibault H.TH

Thibault H.

✅ SEA - SMA - Media Buyer - Ads Manager

€667/day
Mérignac, FR
8-15 years
SEA
SEO
Google AdWords

Average response time: 1 hour

Freelancer profile translated to English.
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About Thibault

SEA, SEM, Facebook Ads, Tracking & Analytics, Traffic Acquisition. Topics that I am passionate about and that are at the heart of the concerns of web players.

Since 2015, I have been passionate about the web world and especially the challenges of traffic acquisition.

  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Moovance
    Acquisition Manager
    TECH
    November 2022 - December 2024 (2 years and 2 months)
    Bordeaux, France
    Team Management:
    - Management of a multidisciplinary team.
    - Management of service providers.
    - Performance forecasting and definition of acquisition and engagement objectives.
    - Organization and facilitation of team meetings.
    - Recruitment of new employees.

    User Acquisition & Growth:
    - User acquisition for the application.
    - Definition of the acquisition strategy (SEO, SEA, SMA, Affiliate).
    - Operational implementation and daily management of campaigns.
    - Management of a multi-platform acquisition budget.
    - Implementation of the web tracking plan (GTM) and In-App (AppFlyer & GA4).
    - Definition and implementation of SEA, SMA, ASO, and In-App A/B testing plans.

    Data Analysis & Product Development:
    - Design and deployment of steering dashboards for the Executive Committee, marketing department, product, and CRM teams.
    - Analysis of performance data across the entire user lifecycle.
    - Qualitative and quantitative studies on user behavior.
    - Definition of the product roadmap for onboarding and CRO tests.
    - Definition and implementation of in-app and CRM user retention actions.
    - Development of application monetization in B2B and in-app.
    - Creation of a Data Warehouse (BigQuery) for marketing and product teams.
  • YNOV Campus
    Traffic Manager
    January 2021 - October 2022 (1 year and 10 months)
    33700 Mérignac, France
    Team Management:
    - Distribution of departmental work among assistants & collaborators.
    - Organization and facilitation of team meetings.
    - Participation in the recruitment of new assistants.
    SEA / SMA / Display:
    - Definition of campaign budgets based on objectives.
    - Performance forecasting.
    - Definition & Integration of objective tracking via GTM.
    - Creation of dashboards (Performance, Trends, Quick Wins...).
    - Daily campaign management (Bid, Strategy, Ads..).
    - Implementation of the A/B Testing protocol.
    - Landing Page environment management.
    - Landing Page creation (Design, Content, Message...).
    - Reporting of performance to stakeholders (management, communication manager...).
    - Management of relationships with various service providers.
    SEO:
    - Definition of SEO priorities.
    - SEO monitoring (performance, keywords, 404 errors, logs...).
    - Semantic Audit, keyword research, and site structure.
    - Definition of content strategy.
    - Writing content briefs for the content manager.
    - Content optimization (tagging, internal linking, performance audit).
    - Technical Audit.
    - Writing the implementation plan for technical modifications.
    - Linking Audit.
    - Implementation of the linking strategy (Link purchasing and building).
    Project Management:
    - Organization and facilitation of inter-departmental meetings.
    - Service provider management (Briefing, Delivery reception...).
    - Definition of specifications (Redirection, Architecture change, Template integration..).
    - Audit of deliverables against specifications.
    SEO Audit SEA SMA Conversion Rate Optimization (CRO) Traffic Acquisition
  • DEFINIMA
    Webmarketing Officer - SEO
    October 2019 - December 2020 (1 year and 2 months)
    33170 Gradignan, France
    SEO:
    - Semantic and Technical Audit.
    - Keyword research and site structure.
    - Writing content briefs or creating content.
    - Implementation of Onsite Operational actions.
    - Implementation of SEO dashboards.
    - Definition of priorities.
    Client Relations:
    - Management of the SEO client portfolio.
    - Client development.
    - Definition of site objectives.
    Project Management:
    - Writing specifications for developers.
    - Service provider management.
Check out Thibault's experience

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Education

  • Master's in Marketing and Sales Development Management, Marketing
    ESG Bordeaux
    2019
    Mastère Manager Marketing et Développement Commercial, Marketing
  • Bachelor's degree, Digital Marketing & e-commerce
    KEDGE Business School
    2016
    Bachelor's degree, Digital Marketing & e-commerce

Skill set

Google Analytics
Facebook Marketing
Bing Ads
Facebook Ads
Google Tag Manager
SEM
Paid Referencing
Google Shopping
Web Analytics
Traffic Acquisition
Sponsored Links
AdWords Training
Webmarketing
SMO
Google Search Console
SEO Audit
SEMrush
SEO Netlinking
Webmarketing Strategy
Screaming Frog
Digital Marketing Consultant
SMA
LinkedIn Marketing
Conversion Rate Optimization (CRO)

Categories