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Thibault GueraudTG

Thibault Gueraud

Expert digital marketing

€350/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Thibault

Passionate about e-commerce, fashion, and beauty, I founded my first company at 22 after six years of study at Grenoble École de Management. My international experience was enriched by two academic exchanges, one at Universidad del Pacífico in Lima and the other at Simon Fraser University in Vancouver.

Until January 2025, I was the General Manager of Emma & Chloé and AEC Paris, two stainless steel costume jewelry brands distributed in France and internationally.

Passionate about new trends, I advocate for a human and innovative approach to business, where the relationship with my clients and my teams is at the heart of success.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • EMMA&CHLOÉ/ AECPARIS
    GENERAL MANAGER
    September 2023 - January 2025 (1 year and 4 months)
    Paris, France
    STRATEGY AND MANAGEMENT
    Definition and strategic management of brands
    Supervision of marketing, digital, production, and logistics teams. Performance monitoring and strategy adjustment.
    Coordination with external service providers.

    MARKETING AND COMMUNICATION
    Development and management of multi-channel marketing strategy.
    Shooting, content marketing, and influencer collaborations via affiliation.

    E-COMMERCE AND CUSTOMER EXPERIENCE
    Shopify optimization to improve user experience and conversion. CRM via Klaviyo / Management of ad budget (Google, Meta, Tiktok)
    Customer care management (Trustpilot rating 2023: 2.9/5 - 2025: 4.4/5)

    SUPPLY CHAIN
    Collection design and production / supplier management
    Logistics optimization (transition to Spanish logistics provider)
  • EMMA&CHLOÉ/ AECPARIS
    SALES AND PARTNERSHIPS MANAGER
    September 2020 - September 2023 (3 years)
    Paris, France
    Creation and development of partnerships with brands (Nuxe, Erborian, Rituals, Même Cosmetics, Respire) and major retail players (Marionnaud, L’Occitane, Dessange, Etam)

    Creation and development of the physical Advent Calendar operation (4 editions, 2021, 2022, 2023, and 2024)

    Development of the physical sales network (department stores and boutiques) and digital sales network (marketplaces, employee benefit committees, private sales)
  • NUMA PARIS
    BUSINESS ASSOCIATE
    May 2018 - January 2019 (8 months)
    Paris, France
    Support for startups in their growth strategy and fundraising.
    Startups supported: Codoc / Urbyn / Hey Pongo / Meet My Mama

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Education

  • Master of Management
    Grenoble École de Management
    2018
    Master en Management – Spécialisation Finance & Entrepreneuriat
  • Business and Administration Management – Accounting and Management
    IUT2 Grenoble DUT
    2014
    Gestion des Entreprises & des Administrations – Comptabilité et Gestion

Skill set

Categories