Freelancer profile translated to English.
Back to original languageAbout Thibault
đ Ads & Acquisition Consultant â Google Ads | Tracking | Performance
I help businesses generate qualified leads through profitable, well-structured, and properly tracked Google Ads campaigns.
My approach is based on three pillars:
đ Intelligent campaign structuring (Search, Display, PMax, Demand Gen)
đ Clean and reliable tracking (GTM, GA4, tags, conversion values)
đ Business-oriented management: I monitor the right indicators (ROAS, CPL, lead value), not just click counts.
I manage accounts ranging from âŹ500 to âŹ50,000/month, with a simple logic: every euro invested must work for you.
No smoke and mirrors, no setups running in vain: I build campaigns that perform and enable you to make informed decisions.
Why hire me?
You are new to Google Ads and want to start on solid ground.
Your campaigns are running, but you feel that budget is being misused or poorly managed.
You need an external perspective to clarify, structure, and optimize.
Sectors already explored: real estate, automotive (used/new), legaltech, retail, agriculture.
Different environments, but a common goal: campaigns that generate real business.
đ Available for an initial discussion or a quick audit if you want to gain clarity and set up a high-performing framework.
My sole objective: campaigns that convert, and an advertising budget that truly works for you.
French
Native or bilingual
English
Fluent
Italian
Basic
German
Basic
Can work on-site
Montpellier (up to 50km)
Experience
- Thibault Fayol ConsultingGoogle Ads & Microsoft Ads Consultant | GA4, GTM (server-side) Tracking | Profitable AcquisitionPRESS AND MEDIASeptember 2023 - Today (2 years and 9 months)Montpellier, FranceI make your Ads profitable with a simple method, clean structure + reliable tracking + business-oriented optimization.** đŻ What I bringI help SMEs, mid-sized companies, and e-commerce businesses turn Google Ads and Microsoft Ads into profitable acquisition channels, not just expenses based on gut feeling.đ§ My AngleYour budget should be managed with reliable data and clear decisions, not with "impressions" or vanity metrics.đ ïž What I do concretelyâą Audit and overhaul of accounts (structure, keywords, ads, PMax)âą Continuous optimization focused on CPL, ROAS, margin, and lead qualityâą Clean and usable tracking (GA4, GTM, Enhanced Conversions, offline/CRM conversions, server-side if needed)âą Readable reporting for decision-makers (business KPIs, priorities, action plan)đ Benchmarks & Resultsâą +âŹ3M in budgets managedâą +110,000 leads generatedâą +âŹ30M in revenue generatedâą CPL reduced by up to -35% to -45% on significant volumesâą Conversion rate improved by up to +167% depending on the accounts𧩠My DifferenceDual ROI mindset (former Treasurer Accountant) + highly operational Ads/Tracking execution.Objective: Invest in the right place, cut waste, and scale what works.â Recommended first stepAudit of your acquisition (Ads + tracking) with a prioritized action plan, quick wins + high-impact projects.
- Dimo DiagnosticSEA Traffic ManagerREAL ESTATESeptember 2023 - Today (2 years and 9 months)Montpellier, France
SEA & Traffic Manager Consultant
đ Complete takeover of Google Ads & Bing Ads campaignsâ Search, Display, Performance Max, Demand Gen, YouTubeđŻ Tracking Optimizationâ GTM, CRM conversions, GA4, offline trackingđ Measurable Resultsâ -35% on CPLâ +50% conversionsâ ROAS x2 on main campaignsđ§ Advanced Structuringâ Segmented budgets, smart bidding, custom audiencesđ Automated Reportingâ Looker Studio Dashboards for clear & regular internal monitoringâ¶ïž Define SMART objectives (Specific, Measurable, Achievable, Relevant, Time-bound)â¶ïž Select relevant keywords using advanced toolsâ¶ïž Implement bidding strategies to maximize ROIâ¶ïž Analyze and adjust campaigns in real-time for optimal performanceEnsures campaign compliance and data quality. - QIIROWebmarketing and Digital AcquisitionLEGALOctober 2022 - October 2023 (1 year)Montpellier, France
Acquisition Marketer â High Ticket B2B & B2C Lead Gen
Creation and management of Google Ads Search campaignsHubSpot CRM Integration: automations + lead trackingSetup of dashboards (Looker Studio) to monitor acquisition performanceContribution to inbound strategy and lead nurturingSetup & management of Google Ads campaigns (Search + Display) for two segments:âą High-end offers for CSE / executives â signed leads at +âŹ10K (legal training, annual subscriptions)âą Recurring B2B SaaS offers â monthly subscriptions âŹ99ââŹ249/monthManagement of SEA budget with a CPL objective < âŹ35 for B2B offers and max CPA of âŹ120 for high-ticket leadsCreation of custom audiences, keyword strategy, RSA ads & extensionsTracking optimization via HubSpot CRM + GA4 + GTM â lead tracking up to signature-28% average CPL in 3 months / x1.8 landing page conversion rate with new tracking setupCreation of Data Studio dashboards for weekly performance monitoring & CEO reporting
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Education
- Master 2 (M2), Expert in Digital Strategy and Data ManagementDigital Campus2023Master 2 (M2), Expert en stratégie digitale et data management
- Professional Bachelor's Degree, Digital Marketing2021Licence professionnelle, Marketing numérique
Certifications
- LanguageCert Test of English C1 (Listening, Reading) LanguageCert Test of English C1 (Writing)PeopleCert2021