Freelancer profile translated to English.
Back to original languageAbout Thibault
With 11 years of experience in digital marketing and data projects, I will be an asset in managing and coordinating your digital strategies and transformation.
I demonstrate great rigor in my work and am always looking for new solutions. I am recognized by my peers for my ability to analyze a situation and define the right strategy to achieve set objectives.
With extensive large-scale management experience, I am also capable of working on organizational models and thus optimizing existing ecosystems.
I have built my career through several positions within the communication group Dentsu, primarily focusing on digital consulting and expertise missions. I worked as an e-marketing project manager, as an ON&OFF media consultant for Total, Nintendo, Panasonic, Accor, Danone, Salomon, and as a data consultant for groups such as L'Oréal, Carte Noire, or Nexity.
Since February, I have been working independently for advertisers and agencies.
SKILLS:
- Digital strategy and transversal project management
- Digital transformation
- One-off digital projects
- Management of tenders and transition plans
- Team management
Tags: Webmarketing Expert, Analytics, Data, Marketing Strategy, Digital Marketing, SEA, Digital Strategy
French
Native or bilingual
English
Fluent
Can work on-site
Paris 17e Arrondissement (up to 20km)
Experience
- Accor - Europe du SudVP Customer Marketing (Acquisition & Retention) - Southern EuropeHOSPITALITYSeptember 2021 - January 2023 (1 year and 3 months)Paris, France- Establishment of the Customer Marketing team: experts in consulting and managing communication channels (media, CRM & partnerships) serving B2C & B2B marketing & e-commerce teams,- Implementation of collaboration processes between Guest Marketing and Topline departments (distribution strategy),- Recruitment and onboarding of team members,- Participation in the development of brand communication strategies (ibis, Novotel, Mercure, All, ALL VISA, etc.)- Owner of econometric modeling topics- Owner of the co-branded credit card project in the French market with ALL x BNP Paribas x VISA
- iProspectDeputy General Manager & Director of Innovation and MarketingDIGITAL AND ITJanuary 2020 - February 2021 (1 year and 1 month)Paris, FranceDevelopment of media strategies for the agency's strategic clients:ACCOR, Danone, FDJ, Salomon, CofidisOther responsibilities:- Development of the media agencies' digital tools within the group,- Managerial support for the agency's Associate Directors- Management of relationships with the group's media and tech partners,- Management of the communication for the group's media agencies.
- iProspectDeputy General ManagerDIGITAL AND ITJanuary 2018 - December 2019 (2 years)Paris, FranceDevelopment and deployment of multi-channel strategies (Paid-Owned-Earned) for:ACCOR, FDJ, Cofidis, Disneyland Paris, Danone, SalomonOther responsibilities:- Support and training for the consulting teams (40 people)- Management of the agency's tenders- Financial and HR management of the unit- Management of relationships with our preferred partners
Recommendations
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Education
- Executive Business MasterESSEC2015Mémoire portant sur l'évolution des réseaux sociaux à horizon quatre ans
- MasterESSCA2010Master 1 : Management financier Master 2 : Corporate Finance
Certifications
- Amazon Advertising FoundationsAmazon2020
- Amazon Retail for AdvertisersAmazon2020