Freelancer profile translated to English.

Description

I spent 8 years building and growing my own businesses — a chatbot with 1 million users, a pre-order platform, a restaurant, and digital products.

Each time, I managed acquisition with my own money. Not a client's. Mine.

That's what changes everything in my approach: I manage your budget as if it were my own. Every euro counts, every decision is ROI-driven.

Today, I help B2C brands scale their acquisition via Meta Ads and TikTok Ads — from strategy to execution.

📈 Track Record:

Flybot — Acquisition and growth to 1,000,000 unique users for a Travel chatbot, without raising funds.

Molow — Built a database of 100,000 qualified leads with a budget of €50,000 on Meta & TikTok Ads.

Fauna.art — Launched a digital product from scratch, first sales within weeks with €2,500 revenue in the first month.

Yomi — Created viral content on TikTok (+10 videos with 80k+ views) to drive store traffic.

🛠 My Expertise:

Social Ads (Meta & TikTok) — Setup, management, and scaling of campaigns with an analytical approach and rigorous A/B testing.

Creative Strategy — Designing hooks and visuals that grab attention and convert, not just campaign settings.

Lead Gen & CRM — Email capture funnels and automation to maximize the LTV of each acquired customer.

Launch Strategy — Go-to-market support for businesses starting from scratch.

🤝 Why work with me?

I'm not just a technical executor. As an entrepreneur, I understand your cash flow, margin, and scalability challenges. I've been on the other side — the one spending the budget and accountable for every euro.

My approach is 100% ROI-driven. We define a clear objective together, and we work to achieve it.

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Yomi
Founder
RESTAURANTS AND FOOD SERVICE
January 2024 - Today (2 years and 7 months)
Toulouse, France
Launch and scale a unique Sushi Rolls concept in Toulouse from scratch, without a massive media budget, focusing on organic reach and virality.

Strategy & Actions:

"Viral-First" Content Strategy: Design, shoot, and edit short-form content optimized for TikTok and Reels algorithms.

Growth Hacking & Awareness: Implement an editorial line focused on behind-the-scenes, product preparation, and customer experience to build a strong community connection.

Conversion Rate Optimization: Align digital communication with in-store offers to transform views into physical customers.

Key Results:

Massive Virality: Over 10 videos exceeding 80,000 organic views on TikTok.

Organic Acquisition: Built an active community from launch, generating constant in-store traffic without initial Ad investment.

Branding: Positioned the concept as a must-have "food" reference in the Toulouse area through social media.
TikTok Video Editing Growth Strategy Growth marketing Instagram Ads
Kiss Studio
Entrepreneur In Residence - Growth Strategist | Kiss Studio (Startup Studio)
ENVIRONMENTAL
March 2021 - Today (5 years and 5 months)
Aix-en-Provence, France
Objective: Identify, model, and validate startup concepts with high scalability potential, with a requirement for profitability and positive environmental impact (Impact-Driven Business).

Strategy & Missions:

Ideation & Market Research: Analyze market trends and identify opportunities in the Ecological Transition and Greentech sectors.

Product-Market Fit Validation: Implement "Fake Door Tests" and Landing Pages to test market appetite through micro-acquisition campaigns.

Economic Modeling: Build viable Business Models reconciling financial profitability and impact indicators (LCA, carbon footprint).

Pitch & Design: Structure strategic dossiers for the incubation/acceleration phase.

Key Results:

Project Pipeline: Analyzed and scored over [Number] "Impact" startup concepts.

Strategic Expertise: Developed a rapid validation methodology to reduce pre-launch failure risk.

360° Vision: Ability to advise clients on their offering structure before moving to the Ads scaling phase.
Facebook Ads Growth Strategy Start-up Lean startup Startup Development
Molow
CEO & Head of Growth | Molow (Curator of engaged brands)
E-COMMERCE
June 2021 - August 2023 (2 years and 2 months)
Aix-en-Provence, France
Objective: Combat "fast consumption" by building a massive community of responsible consumers. My mission was to transform the advertising budget into a qualified, monetizable database through an aggressive CRM strategy.

Strategy & Ads Expertise (Meta & TikTok):

Budget Management: Managed an acquisition budget of €50,000 on Meta Ads and TikTok Ads.

Creative Testing & AB Testing: Implemented a routine of weekly tests (hooks, visuals, copy) to optimize cost per acquisition (CPA).

Funnel Building: Created conversion funnels dedicated to email capture (Lead Gen) before redirecting to curated offers.

CRM & Data Strategy:

Lead Generation: Acquired and qualified over 100,000 email contacts in active database.

CRM Architecture: Segmented the database and implemented automation workflows (Welcome sequence, follow-ups, editorialized newsletters).

Retention: Optimized customer Lifetime Value (LTV) through a recurring email strategy highlighting young, engaged creators.

Key Results:

Scale: Grew from 0 to 100,000 email subscribers through an ROI-driven acquisition strategy.

Performance: Constant optimization of campaigns to maintain a competitive cost per lead (CPL) despite budget scaling.

Impact: Direct support to the growth of dozens of young, responsible brands through exposure to a qualified audience.
Instagram Ads Facebook Ads CRM Emailing Growth marketing