About Thibault
- Analysis of your current outbound strategy
- Tool stack setup
- Email and domain name setup
- Email warm-up
- Identification of target accounts and contacts (with business signals)
- Scraping and enrichment of contacts with over 5 providers
- Creation of a messaging platform: ICP / Personas / Verticals
- Segmentation and enrichment of lists on Clay
- Creation of prospecting sequences
- Sequence management
- Automatic response forwarding
- Appointment setting in Sales' calendars
- Synchronization with your CRM and transaction creation
English
Native or bilingual
French
Native or bilingual
Experience
- CoudacGrowth Outbound ManagerDIGITAL AND ITMay 2025 - Today (1 year and 3 months)Paris, FranceCoudac tripled its leads ready for a meeting in 3 months through cold emailing.To maximize the results of cold emailing campaigns, I implemented a strategy of experiments on several pain points and prospect issues to determine the best approaches for each target sector.Cold emailing has become a measurable and scalable channel, allowing us to reach new targets and quickly generate qualified appointments.In three months, Coudac structured a new outbound channel and went from 6 to 19 leads ready for a meeting per month.
- DELTICDeltic generated a qualified pipeline in just 2 months.SOFTWARE PUBLISHINGJanuary 2025 - Today (1 year and 7 months)La Rochelle, FranceDeltic is a software integration company specializing in the dematerialization and automation of accounting and administrative processes. Deltic wanted to transform cold emailing into a high-performing and scalable acquisition channel.To maximize outbound campaign results, I implemented a comprehensive strategy combining in-depth understanding of the company, a solid technical infrastructure, and highly personalized communication content.**Operational Gains**: Deltic saves the equivalent of an FTE and can focus on its pipeline and closing.**Business Impact**: Cold emailing becomes a measurable and scalable channel, allowing us to reach new targets and quickly generate qualified appointments.**Differentiation**: This optimized channel provides a strategic advantage with an immediate ROI compared to competitors.**Results**: In less than 2 months, 9 deals are under negotiation, and the qualified pipeline is growing across several strategic sectors.
- Cosmo TechDemand Generation ManagerSOFTWARE PUBLISHINGJanuary 2023 - June 2023 (6 months)Lyon, FranceI intervened on an interim basis to implement the Demand Generation strategy for Cosmo Tech, a software company specializing in digital twins and AI simulation for industry.- Launched the cold emailing channel to generate opportunities with C-level executives- Managed the Demand Generation strategy for an Enterprise target of industry leaders- Deployed the Account-Based Marketing (ABM) strategy for key accounts- Managed the ad budget of over €100k: LinkedIn ads & Google ads- Managed the BDR team for precise tracking of captured leads- Close collaboration with the CMO, Head of Revenue, and Account Executives to align marketing initiatives- Reporting: Google Slides, Looker Studio, Google Analytics, HubSpot
Reviews
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Education
- International Marketing & CommunicationINSEEC2014Business School Marketing, Finance, Comptabilité, Corporate strategy Echange universitaire à Okanagan College (Canada): e- commerce, leadership, marketing
- MBA Marketing & E-commerceInstitut Léonard de Vinci20161er MBA marketing digital au classement SMBG Growth marketing, SEO, affiliation, analytics, cold emailing
Certifications
- Sales EnablementHubSpot Academy