About Thibaud
French
Native or bilingual
English
Fluent
Experience
- Wood&ChicSEO Writing of Blog ArticlesE-COMMERCEApril 2024 - May 2024Wood&Chic is an online store specializing in wooden watches, wooden bow ties, and other wooden accessories for men, women, and children. They entrusted me with the mission of writing captivating and SEO-optimized articles for their blog, to strengthen their online presence and engage their target audience.
- Engaging Content Creation: I developed articles that explore sustainable and eco-responsible fashion trends, highlighting the unique features of Wood&Chic's wooden products. Each article was designed to inform, inspire, and advise readers on how to integrate these eco-friendly accessories into their daily style.
- SEO Optimization: With a focus on improving natural referencing, I integrated relevant keywords and long-tail keywords throughout the articles to enhance their visibility on search engines. I also optimized article structures, title tags, meta descriptions, and images to strengthen their SEO impact.
- Multimedia Content Strategy: In addition to text articles, I collaborated with graphic designers to include infographics and videos that enrich the content and improve user engagement. These visual elements helped better illustrate the articles, making the information more accessible and attractive.
- Performance Analysis: I regularly analyzed article performance using Google Analytics and adjusted content strategies based on traffic trends and user interaction. This data-driven approach helped optimize content marketing efforts and increase visitor engagement and retention on the site.
This mission allowed me to showcase my ability to combine creative writing with advanced SEO techniques to generate targeted traffic and engage an audience interested in sustainable and innovative products. - UniPap'sSEO Writing of Blog ArticlesE-COMMERCEApril 2024 - April 2024UniPap's, an online store specializing in bow ties, ties, and suit accessories for men and children, entrusted me with writing articles for their blog. With over 1800 items available, my challenge was to create content that was both captivating and optimized for natural referencing, in order to attract and engage a wider audience.
- Engaging Content Creation: I wrote a series of articles that not only showcase UniPap's products but also offer style tips, buying guides, and outfit ideas for various occasions. Each article aims to inspire customers and build their confidence in choosing accessories.
- SEO Optimization: For each article, I applied best SEO practices, integrating strategic keywords to improve the blog's visibility in search results. This involved in-depth keyword research, optimizing title tags and meta descriptions, and using internal links to increase time spent on the site.
- Analysis and Continuous Improvement: Using web analytics tools, I tracked the performance of each article and adjusted content strategies based on traffic data and reader engagement. This data-oriented approach gradually increased organic traffic to the blog and the store.
This mission allowed me to deploy my creative writing and SEO skills to support UniPap's online expansion, attracting potential customers and strengthening the brand's digital presence. - Altitude840Showcase Website Creation with E-commerce OptionTRAVEL AND TOURISMJanuary 2024 - February 2024 (1 month)Altitude840, specialists in air baptisms and discovery flights in Haute-Loire, entrusted me with the design and creation of their showcase website with a ticketing option. This mission was a fantastic opportunity to combine my passion for digital with the excitement of the aviation sector.
- Design and Development: In close collaboration with the Altitude840 team, I designed a site that not only reflects the company's adventurous spirit but also serves as an informative platform for their services. The design is clean and airy, inviting users to explore the different flight offers and the spectacular landscapes of Haute-Loire.
- Optimized User Experience: I made it a priority to provide intuitive navigation and a pleasant user experience, with clear calls-to-action that guide visitors towards booking their flight. The site is also optimized for all devices, ensuring easy viewing on mobile, tablet, or computer.
- Visual and Narrative Content: The site's content was carefully crafted to captivate and inform. Detailed descriptions of the different types of flights, accompanied by stunning photos and customer testimonials, enrich the site and encourage bookings.
- SEO and Digital Marketing: I also integrated a fundamental SEO strategy to improve the site's natural referencing, thereby increasing its visibility and attracting a targeted audience interested in unique flight experiences.
This mission not only strengthened my website creation skills but also allowed me to contribute to the growth of an exciting company by providing them with the digital tools necessary to expand and attract a wider clientele.
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Education
- BTS CommunicationLycée Aristide Berges2017Mention bien
- Professional Bachelor's Degree in Digital ProfessionsInstitut de la communication et des médias (UGA)2018Mention bien