Freelancer profile translated to English.
Back to original languageAbout Thibaud
8 years of experience in Performance Marketing in Media and Social Media agencies. Specialist in Paid Social, I translate Business objectives into digital strategies to achieve results while using the right levers:
👉 Facebook Ads
👉 Instagram Ads
👉 TikTok Ads
👉 Pinterest Ads
👉 Snapchat Ads
KNOW-HOW:
âś” Paid Social Strategy (Test & Learn and A/B Testing approach)
âś” Results & KPIs focused approach (Monitoring of advertising campaigns)
SOME REFERENCES:
✔ Moët Hennessy
✔ Beiersdorf (Nivéa, Nivéa Men, Eucerin)
✔ Société Général
âś” Canon
âś” Nuxe
âś” Microsoft
âś” STIHL
âś” Love & Green
âś” Baccardi-Martini
âś” Cellier des Dauphins
âś” Eco-Mobilier
English
Fluent
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Groupe Galeries LafayetteFacebook AdsFASHION AND COSMETICSFebruary 2019 - March 2020 (1 year and 2 months)Paris, FranceObjective: +2% of Facebook Ads and Instagram ads conversions with a minimum ROI of 4.5- Audit of the account and recommendations for optimizing content and analytics- Deployment of Facebook Ads and Instagram Ads campaigns: A/B tests of audience and content- Analytics and data reporting: selection of key KPIs according to defined objectives- Management of the conversion campaign (Facebook & Instagram ads)- Retargeting campaignsResult = +4.8% conversion over the defined periodROAS = 5.08
- My TroopersFacebook AdsE-COMMERCENovember 2019 - Today (6 years and 8 months)Objectives: develop the B2B target and optimize revenue for this target by +10%- Audit of the Facebook advertising account- Strategic and operational recommendations to optimize performance- Configuration of Facebook Business Manager and installation of the Facebook pixel- Traffic acquisition strategy: definition of targeted and quantified objectives per social network- Audience creation- Operational deployment of campaigns (A/B Test and retargeting)Result = +9.7% revenueROAS = 5.28
- AudiFacebook AdsAUTOMOBILEJanuary 2020 - Today (6 years and 6 months)Objective: improve brand aided awareness among the 18-25 age group- Creation of the Facebook Ads & Instagram Ads strategy to achieve objectives- Implementation of campaigns according to the allocated budget with creation of objectives in Facebook Business Manager- Campaign management- Submission of a report on the entire strategyResult = aided awareness rate = +8% after the campaign phase
Reviews
VĂ©ronique
RANKWELL
Reviewed on 11/23/2020
Always great!
VĂ©ronique
RANKWELL
Reviewed on 11/5/2020
Thibaud is very responsive, attentive and successfully completed the audit on Facebook BM! I highly recommend him :) We have already entrusted him with another mission.
Recommendations
FU
FU
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Digital Project ManagerVISIPLUS ACADEMY2018• Plan marketing online • SEO, SEA, social media, brand content • Web-marketing, gestion des KPI's
- Digital Project ManagementLa Rochelle Business School2015• Stratégie et plan de communication (budget et planning) • Gestion de campagnes SEO & SEA • Social Media (Stratégie éditoriale, influenceurs & Ads) • E-mailing (création, segmentation et CRM) • Display et Brand content • Création d'événements