Freelancer profile translated to English.

Description

I transform your acquisition into a machine: leads that arrive and qualify themselves, a equipped and managed sales force, clean data that finally tells you what to decide.

Marketing and Sales Director (COMEX), I have built systems internally, from initial contact to closing. I'm not just an executor: I think about acquisition, sales cycle, and ROI, and code the workflows that serve them. This dual perspective, strategic and technical, makes the difference.

What I build for you

Automated Acquisition & CRM

Lead routing and scoring (forms → CRM → team notification), multi-channel email/SMS nurturing scenarios, cleaning, deduplication, and enrichment of your databases.

Sales Structuring & Management

Framing your sales process: stages, scoring, and prioritization of opportunities, CRM designed as a true management tool. Follow-up rituals (weekly meetings, KPIs, sales forecast) and B2B targeting, segmentation, qualified lists via Sales Navigator.

Data & Management

Synchronization of your tools into a unique repository, Looker Studio dashboards (cost per lead, conversion rate, projected sales, ROI by channel), automated multi-platform reporting (Meta, Google, TikTok).

Stack: n8n, Make, Brevo, Monday.com, Google Sheets / Looker Studio, Webflow, Sales Navigator, Meta & Google Ads.

How I work: needs assessment, first quick win, then industrialization. You leave with documented systems.

A first 30-minute call to assess your needs? Write to me.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

L'Etudiant
Head of Marketing and Data
PRESS AND MEDIA
March 2023 - Today (3 years and 4 months)
Paris, France
Member of the steering committee, responsible for defining and executing the marketing and data growth strategy for a leading student guidance media (50M+ visitors/year).

Scope: data-driven strategy, acquisition and loyalty, monetization, management of internal teams and external service providers, market and innovation watch.

Key results:

- Launch and management of a new revenue stream (data monetization): +€1.5M in 18 months
- Redesign of acquisition & activation paths: opt-in increased from 30% to 50% in 12 months
- 25% reduction in acquisition cost through funnel redesign & automation
- CRM and behavioral data enrichment plan enabling +50% growth in qualified audience.
- Deployment of a multi-year guidance program: +350k eligible leads collected in 12 months.

Strategic missions:

- Development & deployment of the 2023–2025 marketing plan
- Transversal management (marketing, data, tech, agencies)
- Structuring of the CRM strategy (segmentation, scoring, nurturing)
- Marketing management of the P&L and co-construction of the product offering
- Detection and integration of innovations (CDP, server-side tracking, AI tools)
Comptoir Tricolore
Co-Founder
FASHION AND COSMETICS
February 2017 - Today (9 years and 6 months)
Comptoir Tricolore is a brand of high-quality men's polo shirts, entirely made in France
Merci Jack
Marketing and Sales Director
CIVIL ENGINEERING
August 2019 - March 2023 (3 years and 6 months)
Paris, France
Responsible for structuring and deploying the marketing and sales strategy of a hyper-growth B2B startup, before and after a €1.5M fundraising round.

Scope: multi-channel acquisition, CRM & automation, branding, performance management, Sales & Product coordination.

- Development of the global marketing roadmap (acquisition, CRM, branding, automation).
- Definition of growth channels and implementation of high-velocity tests (Growth Hacking, SEO/SEA, social ads).
- Structuring of the post-lead cycle: scoring, nurturing, upsell, churn prevention.
- Website redesign and conversion funnel optimization.
- Management of media budgets, ROI tracking, and CRM management.
- Management of the marketing team and coordination with sales & product teams (10 people).
- Active participation in the overall growth strategy, development of the sales pitch, and structuring of the offering.
Sales Strategy Marketing Strategy