Freelancer profile translated to English.

Description

🚀 Expert in Growth, Automation & Data Monetization

🔍 Need a scalable, automated, and data-driven acquisition system?

I will help you structure, enrich, and automate your prospecting and marketing strategies, with a performance and ROI-oriented approach.

With solid experience in Growth & Data Marketing, I have worked with companies of all sizes to automate their lead generation, improve their monetization, and optimize their marketing performance using the best tools and strategies.

💡 My areas of expertise

Growth & Automation

✔ Creation and optimization of lead generation machines: Scraping, data enrichment, and qualification

✔ Automation of marketing & sales processes: CRM, Emailing, LinkedIn

✔ Optimization of prospecting campaigns

Lead Generation & Outbound Prospecting

✔ Data scraping and enrichment to target your prospects

✔ Automation and personalization of multi-channel prospecting campaigns (Cold Emailing, LinkedIn, Ads)

✔ Optimization of email deliverability and copywriting to maximize your conversion rates

Data Monetization & Marketing Performance

✔ Data structuring and utilization to optimize profitability

✔ KPI monitoring to drive performance

✔ Loyalty & nurturing strategies to maximize your customers' lifetime value

🚀 Why work together?

🔹 100% actionable support → No fluff, only scalable strategies.

🔹 ROI-driven approach → Every action is measured and optimized.

🔹 Complete expertise → From acquisition to loyalty, including automation and data.

🎁 Bonus: a free audit of your current strategy

I offer a 30-minute strategic call to audit your approach and provide actionable improvement points, whether we work together or not.

Ready to boost your growth? Contact me! 🚀

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

L'Etudiant
Data Marketing Manager
PRESS AND MEDIA
March 2023 - Today (3 years and 2 months)
Boulogne-Billancourt, France
- Responsible for coordinating and managing initiatives across the group's websites.
- Acquisition strategy for data enrichment and new profile expansion.
- Lead generation and audience loyalty strategy.
- Implementation and monitoring of prospecting operations on the group's websites.
- Management and monitoring of digital marketing campaigns.
- In-depth data analysis to provide qualified leads.
- Management of the lead acquisition and data enrichment process (scenari/automation).
- Coordination and management of the multi-year orientation program.
- Definition of a scoring strategy.
- Supervision of internal teams and external service providers.
- KPI monitoring and ROI measurement.
- Development of new approaches to improve performance KPIs.
- Competitive technological watch and search for innovations and partners.
- Contribution to the design and positioning of products within their competitive environment.
- Creation and management of a budget / P&L
Comptoir Tricolore
Co-Founder
FASHION AND COSMETICS
February 2017 - Today (9 years and 4 months)
Comptoir Tricolore is a brand of high-quality men's polo shirts, entirely made in France
Merci Jack
Head of Growth / Head of Marketing Data
CIVIL ENGINEERING
August 2019 - March 2023 (3 years and 6 months)
Paris, France
Recruited to achieve a first successful fundraising round ($1.5M) in February 2020

- Implementation and optimization of the online and offline acquisition strategy: definition of acquisition levers, budgets, testing strategy, performance monitoring through precise KPIs.
- Testing and implementation of new acquisition levers and Growth Hacking techniques aimed at improving conversion.
- Development and implementation of post lead-gen strategies: lead scoring, grading, nurturing, anti-churn, and upsell.
- Website optimization (Conversion Rate Optimization, implementation of tools aiding acquisition, automation...).
- Management and optimization of paid acquisition campaigns (Facebook, Instagram, Twitter, Google, etc.).
- Monitoring of KPIs and ROI measurement of actions taken.
- Management of sales and marketing teams.
- Management of the sales and supply pipeline.
- Development of sales techniques and implementation of wording and strategies for prospect acquisition and conversion.
- Hubspot Marketing Certification
Growth hacking Growth marketing Marketing Sales Strategy Hubspot Social Media Leadership Business Development