Freelancer profile translated to English.

Description

Experienced SEO Director in e-commerce optimization and retail media, with over 12 years of expertise across various sectors: luxury, FMCG, banking, OMC fulfillment, payment solutions, tourism, and HR.

## Key Expertise

Specialist in advanced SEO audits, schema markup, multilingual management for international sites, and retail media optimization (keywords, CPC, placements, products) on drive platforms, boosting ROAS and budget adherence. Cross-functional experience in luxury fashion, consumer goods, finance, logistics, payments, travel, and human resources.

## Technical Skills

Proficient in Ahrefs, Semrush, Google Search Console, Screaming Frog, Excel analytics, and n8n for automation. Expert in JSON, structured data, content gaps, and monthly reporting (keyword tracking, traffic metrics).

## Professional Approach

Data-driven and collaborative, I manage complex SEO projects and retail media optimizations adapted to algorithm updates, to maximize ROI across multiple sectors. Open to freelance collaborations in e-commerce SEO.

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

IPG
SEO & Retail Media Director
February 2020 - Today (6 years and 4 months)
Paris, France
• • Boosted organic traffic by +232% via advanced SEO strategies for global brands like Mastercard, Johnson & Johnson, and Western Union.
• • Led Retail Media campaigns for FMCG brands (beer, baby food, BBQ), achieving a +317% improvement in ROAS with tailored actions aligned to commercial objectives.
• • Optimized SEA for food brands, increasing conversions by +189% through data-driven strategies.
• • Collaborated with EMEA and Australian teams on international projects, ensuring alignment and scalability of campaigns.
• • Designed and conducted internal SEO and retail media training for cross-functional teams, enhancing global expertise.
• • Activated multi-channel strategies for premium brands (Nestlé, Schneider Electric)
retail media SEO Netlinking Technical SEO FMCG Amazon Ads
SKILL ANDYOU
SEO/UX Project Manager
May 2018 - February 2020 (1 year and 9 months)
Paris, France
• • Developed a group-wide SEO strategy, driving a +32% increase in organic sessions.
• • Coordinated website redesigns and implemented A/B tests, enhancing user experience.
• • Integrated chatbots, increasing sessions by +13% and reducing bounce rates by -13%.
ALTICE
Acquisition Manager
November 2017 - April 2018 (5 months)
Paris, France
• • Designed and executed multi-channel acquisition strategies (SEO, SEA, SMO), boosting visibility by +172%.
• • Managed a team of project managers focused on paid acquisition and content production.