Thibaud F.

Freelancing offers me something agencies cannot: time. Not for leisure, but to develop my skills, experiment, learn.

This is how I developed my AI tools. To amplify my creative vision and generate many more options without losing control. AI multiplies my proposals. I retain judgment and strategy.

For over 10 years, I have supported agencies and advertisers in the design of 360° campaigns, digital experiences, and brand content.

I am involved in the entire creative process: art direction, campaign concepts, branding, social media, digital activation, UX/UI, and content production.

This experience has allowed me to collaborate with some of the largest French and international communication agencies, developing an approach that combines creative rigor, brand understanding, and operational efficiency.

Agencies

TBWA, Publicis, Ogilvy, BBDO, DDB, BETC, Publicis Shopper, Publicis Red, Publicis Nurun, DigitasLBi, Agence Air, Grand Union, Euro RSCG Life, Score DDB, Tequila\TBWA.

Brands

L’Oréal, Estée Lauder, Givenchy, Omega, Nissan Europe, IKEA, Renault, Orange, ENGIE, Microsoft, SNCF, Western Union, Aéroport de Paris, Reebok, Lipton, Maille, Marionnaud, Sanofi, and many other national and international brands.

CREAITECH – L’Oréal’s Gen AI Beauty Content Lab

Participation in L'Oréal's generative AI innovation lab dedicated to large-scale beauty content creation.

Contribution to the exploration, evaluation, and integration of generative AI technologies for image production that meets the Group's brand standards. The program involved testing over 20 AI solutions, conducting ideation and production workshops with brand teams, and generating over 1,000 visuals for beauty communication.

Involved in designing creative workflows, art direction of AI-generated content, and experimenting with custom models trained on the visual codes specific to the Group's brands.

Collaboration with several international brands, notably La Roche-Posay and Kérastase, to integrate generative AI into their content creation and production processes.

Skills