Freelancer profile translated to English.

Description

Press Relations & Influence | Luxury Specialist

With 2 years of experience in the luxury world, I support you in your communication strategies with a 360° approach.

My expertise covers the fashion, beauty, lifestyle, and art de vivre sectors. I put my media network and know-how at your service for your visibility: press relations, influence strategy, campaign management, event coordination, and coverage monitoring.

Responsive, creative, and passionate about the world of luxury, I transform your ambitions into qualitative media coverage.

My services:

Press and media relations
Influence strategy and creator partnerships
Writing press releases and press kits
Organizing press events
Monitoring and reporting

Ready to enhance your brand image with a personalized approach and measurable results.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
German
Basic
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

DLX
Junior PR Manager
PRESS AND MEDIA
April 2025 - November 2025 (7 months)
Paris, France
Clients:
Tory Burch, Nanushka, Birkenstock, Ssense, Dix Hectares, Clase Azul, Monde Singulier

Press Relations & Influence:
- Management of press and influencer requests (sample loans, credits, giftings, visuals, product information)
- Development and maintenance of privileged relationships with key publications, stylists, and talents
- Management of press & influencer sample logistics
- Management of gifting campaigns

Showroom:
- Organization and management of showroom appointments
- Operational management of the showroom (merchandising, sample tracking, regular inventories)

Management:
- Supervision and guidance of interns

Events:
- Creation and coordination of press events (press days, press trips, fashion shows, collection previews)

Monitoring & Reporting:
- Production of weekly press reviews
- Development of brand strategies, analysis of coverage
- Writing monthly press coverage reports
- Management and updating of the press database
Press Strategy Press Release Writing Press Relations Reporting Event Management
Boucheron
Europe Press & Influence Assistant
LUXURY GOODS
September 2024 - March 2025 (6 months)
Paris, France
Press Relations & Influence:
- Management of press and influencer requests (sample loans, credits, visuals, product information, lookbooks, award season dressings)
- Development and maintenance of privileged relationships with key media, stylists, and talents
- Management of sample logistics
- Management of influencer campaigns

Events:
- Creation and coordination of press events (press days, press trips, collection previews)

Monitoring & Reporting:
- Weekly press review, production of analyses and annual press & influence strategy
- Press monitoring
- Management and updating of the European press database

International Communication:
- Consistency of brand messaging across all territories (UK, Germany, Spain, Italy, Turkey, Ukraine)
- Identification of talents that align with the brand's image
Press Strategy Event Management Press Relations Reporting Influence Campaign
ALAIA
Worldwide Press Assistant
LUXURY GOODS
March 2024 - September 2024 (6 months)
Paris, France
Press Relations & Influence:
- Management of press and influencer requests (sample loans, giftings, visuals, product information)
- Coordination of international press offices (UK, US, Middle East, Korea, China, Japan)
- Development and maintenance of privileged relationships with key publications, stylists, and talents
- Management of international sample logistics (shipping/returns management, inventories, coordination)

Events:
- Creation and coordination of press events (press days, collection previews)

Monitoring & Reporting:
- Production of the international press review, reports, and analysis of results
- Management and updating of the press database

International Communication:
- Consistency of the House's messaging across all territories (UK, US, Middle East, Korea, China, Japan)
- Identify talents that align with the House's image
Press Relations Showroom Management Request Coordination Reporting Event Management