Freelancer profile translated to English.
Back to original languageAbout Theresa
I support startups, scale-ups, and B2B companies in developing and operationally implementing marketing and growth campaigns – with a clear focus on lead generation, performance, and scalable growth.
As a Growth & Marketing Lead with startup and co-founder experience, I combine strategic campaign planning with hands-on execution. I work data-driven, think in funnels, and implement measures directly – from LinkedIn and Google Ads to lead nurturing funnels and brand and awareness campaigns.
What sets me apart: I take care of strategy and implementation from a single source. I have managed six-figure marketing budgets, built sustainable community growth, and generated measurable B2B leads. I am particularly strong in early growth phases, small teams, and complex campaign setups.
German
Native or bilingual
English
Fluent
French
Conversational
Can work on-site
München (up to 50km)
Experience
- LetsVibe GmbHCMO & Co-FounderSOCIAL NETWORKSJune 2025 - Today (1 year)München, GermanyAs Co-Founder at LetsVibe, I am responsible for marketing and growth. I am building the brand, running performance campaigns, managing community & content, and working on partnerships – and implementing much of it myself.
- HololightDigital Marketing ManagerTECHAugust 2021 - October 2024 (3 years and 2 months)Munich, GermanyWith an analytical eye and creative ideas, I develop campaigns that work. I plan and optimize ROI-focused ads (LinkedIn & Google), build lead nurturing funnels, and work closely with content & sales. My focus is on brand awareness and lead generation.
- HololightContent Marketing SpecialistTECHNovember 2019 - August 2021 (1 year and 9 months)Munich, GermanyI developed, coordinated, and promoted content and expanded our social media marketing. I worked closely with agencies, freelancers, and photographers. I also organized a trade show booth (AWE Booth 2021 in the USA)
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Education
- Master of Social and Economic Sciences, InternationalLeopold-Franzens University Innsbruck2015Magistra der Sozial- und Wirtschaftswissenschaften, Internationale
- Year Abroad, Marketing - Consumer InsightsNEOMA Business School2013Year Abroad, Marketing - Consumer Insights