Theresa Van Bernum

Strategic consulting for companies in marketing, communication & brand building. Head of Marketing & Communication as interim manager. Training, workshops and seminars on brand building, employer branding, PR, social media & marketing processes. Conception and execution of workshops on team development, resilience, conflict management and effective collaboration. Management and development of a network of freelancers and specialists for the implementation of complex projects. Overall responsibility for budget planning and control in client projects as well as for own business development.

Building and scaling the central marketing and communications department within a growing group of companies (from 50 to 800 employees). Development and implementation of a positioning strategy to increase visibility, differentiation, and brand coherence across all locations. Leadership of an interdisciplinary team (3 internal, 3 external) and establishment of decentralized marketing responsibilities at over 8 medical care center locations. Personnel management and talent development through targeted training, mentoring, and structured employee reviews. Development of a scalable brand framework and integration of location-specific brands into a uniform architecture. Management of digital transformation: website relaunch, data-based SEO/SEA, social media, social recruiting, and reputation management. Implementation of individual measures for patient acquisition and retention along the patient journey in close coordination with partner practices. Planning and execution of training and workshops for practice partners on marketing strategy, brand management, and patient communication. Responsibility for a seven-figure marketing budget, including prioritization and performance monitoring. Development of the annual concept and target group-specific annual budgets, including all locations. Introduction of KPI-based reporting for the evaluation and optimization of all measures.

Strategic reorientation and brand positioning of the company, as well as building and leading the marketing and communications department. Leadership and development of a team of two internal employees and three external specialists, as well as close collaboration with management and specialist departments. Relaunch of the corporate brand and successful positioning of Dr. Schneiderhan as a leading