Freelancer profile translated to English.

Description

You want to build a brand that not only looks good but also works: visible, clear, and strategically thought out?

I'll support you precisely with that: from the initial brand idea to social media, to strong campaigns and visual communication that really sticks.

I combine branding, marketing, social media, design, and AI-powered workflows into a holistic approach. This means you don't just get beautiful content, but a system that builds reach, sharpens your brand, and enables long-term growth.

What makes me special is the combination of creative design understanding, strategic marketing thinking, and modern AI integration. I don't think in individual posts or designs, but in brands, structures, and scalable content strategies.

Typical projects I undertake:

- Development and refinement of brand identities (Branding, Positioning, Visual Identity)

- Social Media Strategies and Content Planning

- Design of Campaigns, Templates, and Visual Systems

- Content Creation for Social Media and Digital Channels

- Building efficient content workflows with AI tools

- Marketing and Communication Concepts for Companies and Startups

If you're looking for someone who doesn't just execute but also thinks along, structures, and takes your brand to the next level, then you're in the right place.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Conversational

Workplace preferences

Can work on-site

Hannover (up to 50km)

enercity AG
Manager Corporate Communications & Social Media, Marketing + Strategy
ENERGY AND UTILITIES
October 2025 - Today (8 months)
Hanover, NI, Germany
Development of platform-specific social media strategies (LinkedIn – company & executive accounts, Meta & TikTok)
Concept, scripting & execution of Reels, TikToks, posts, stories, as well as editorial and campaign formats
Planning and management of photo and video shoots
On-camera and behind-the-scenes work (Face of Content & Creative Direction)
Creation of graphic assets for social media postings
Close collaboration with Marketing & Communications to ensure consistent brand leadership
Conceptual support & communicative staging of local community events
Participation in events (e.g., Hannover Marathon, Hannover Swinging, Seh-Fest/Outdoor Cinema) and other community events
Focus on offline community experiences with social media extension
Management of event formats with 15 to 2,000 participants
Concept Development Social Media Artificial Intelligence Marketing Graphic Design
bundesweit.digital GmbH
Senior Marketing & Social Media Strategist
DIGITAL AND IT
October 2024 - October 2025 (1 year)
Hanover, NI, Germany
Development & management of social media and communication strategies
Strategy & implementation of social media presences (LinkedIn, Instagram, TikTok) with measurable follower and engagement growth
Concept & development of content formats, scripts, and editorial logic for social video
Planning, supervision & management of video shoots as Creative Director (content & visual, not on camera)
Planning and execution of workshops for the implementation of AI tools to increase efficiency (e.g., content planning, text, analysis)
KPI-based performance monitoring (including Leadforms, AgoraPulse)
Development of consistent wording and communication guides
Leadership & coordination of interdisciplinary creative teams (Design, Video, Ads, Analysis)
Concept Development Social Media Artificial Intelligence Content Marketing Creative Direction
Pengu Swimwear
Social Media Marketing Manager, Content Creator & Graphic/Fashion Designer
FASHION AND COSMETICS
November 2022 - October 2024 (1 year and 11 months)
Kiel, SH, Germany
Holistic management of the social media presence of an e-commerce fashion brand
Concept, production & publishing of Reels, TikToks, Stories & campaign content
Development of CI and design of offline media & website content
Content production in front of and behind the camera
Planning & execution of social media and community events
Close integration of social media and e-commerce goals (Brand Building & Sales)
Fashion design & product development for pengu® products
Fashion Design Social Media Graphic Design Performance Marketing E-commerce