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Theresa BergbauerTB

Theresa Bergbauer

Freelance Journalist, Author, Copywriter

€640/day
München, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Theresa

Do you urgently need texts for your yoga business, your health & wellbeing brand, or your (corporate) magazine? 👋🏼 Hi, I'm Theresa. I bring mindfulness to your communication and journalistic quality to your topics. As a freelance copywriter, journalist, and author, I support you with:

🌿 Well-researched & well-founded articles with journalistic standards (print or online)
🌿 Guide content & blog articles
🌿 Newsletter marketing, website copy & CMS maintenance
🌿 Press relations & content marketing
🌿 Conception and strategy for your social media presence, your podcast, or blog
🌿 Topics: Yoga, Health & Wellbeing, Travel & Outdoor
🌿 Relevant content for your target audience's pain points - across platforms

Let's make your values, your vision, and your business visible together. You have a young startup in the health & wellbeing sector, want to finally create a successful brand from your yoga business, or need well-founded content for your brand's online presence:

I am open to your projects and a cooperation with you on an equal footing. Feel free to send me a message and we will arrange a non-binding introductory meeting via video call, where everything will revolve around your goals and how I can help you stand out from the crowd and AI-generated content. Together, we will return to simplicity with your content.

Recently, I received this wonderful compliment from one of my interview partners on a podcast: "Your sincere interest in the personal stories of your guests creates an atmosphere of real connection and authenticity."
  • German

    Native or bilingual

  • English

    Conversational

Can work on-site
München (up to 30km), Landkreis Straubing-Bogen (up to 20km)

Experience

  • Freiberuflich
    Freelance Journalist, Author, Copywriter (Health, Yoga & Wellbeing)
    PRESS AND MEDIA
    June 2021 - Today (5 years and 2 months)
    München, Germany
    As a freelance journalist, author, and copywriter, I help editorial teams, agencies, and brands translate complex topics from the areas of health, mindfulness, and lifestyle into a language that the target audience understands.

    What I offer:

    ● Well-founded journalistic work:
    Thoroughly researched articles, interviews, and texts for print & online formats

    ● B2B Copywriting & Corporate Blog:
    SEO-optimized texts that emotionally connect with the target audience where they are

    ● Podcast Editing:
    Conception, scripts, show notes, and interview guides for in-depth audio formats

    Why I am the right expert for your project:
    I combine journalistic craftsmanship with years of professional experience in lifestyle topics (fashion, beauty, health, fitness, nutrition, travel, sustainability) as well as in-depth expertise in yoga, resilience, mindfulness, and wellbeing. You will get content with substance from me.

    Selection of references & clients:
    Vogue, AD Magazine, DAV Panorama, Golden Ride Magazine, spot on news, Girasole PR, Contentity, desire lines
    Yoga Journalism Podcast Copywriting Social Media Content
  • Bayerischer Rundfunk
    Editor (Online and Social Media)
    PRESS AND MEDIA
    September 2019 - Today (6 years and 11 months)
    Munich, Germany
    As part of the online editorial team at Bayern 3, I was the interface between the station and its community. I was responsible not only for daily community management via Swat.io but also actively used listener feedback as an editorial source: I filtered exciting topics from comments and prepared them for further reporting.
    In addition to writing, I was also involved in moving content: Using Wochit, I created daily video content for social media. I also ensured that the homepage bayern3.de was updated and maintained as an online editor.
    Social Media Content Community Management Homepage Video Production Online Editing
  • spot on news AG
    Editor & Head of Lifestyle Department
    PRESS AND MEDIA
    November 2016 - September 2019 (2 years and 10 months)
    Munich, Germany
    At spot on news, I covered a wide range of responsibilities as an editor. I headed the Lifestyle department and, among other things, acted as Chief Editor, which meant I had final responsibility for topic planning and article selection. I wrote articles daily and conducted interviews with public figures.
    Chief Editor Department Management Interviews Online Editing Journalism

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Education

  • Bachelor of Arts
    University of Passau
    2015
    Bachelor of Arts (B.A.), Medien und Kommunikation

Skill set

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