Théo Stoecklin

During this experience, I worked on projects for various players in Private Equity and Tech in Europe:

Post-merger integration of a European telecommunications player: harmonization of offerings across different countries, definition of a new unified communication offering and its go-to-market strategy in Europe, definition of local pricing based on countries.

Post-acquisition pricing mission for a French online auction platform: definition of the pricing model and strategy.

Due diligence: analysis of key trends and the competitive landscape for a major European railway player.

Skills implemented: Market analysis, benchmarks, Competitive intelligence, design and analysis of qualitative and quantitative questionnaires, data analysis, design of Excel tools and models, PowerPoint presentations and reporting.

- Writing and presenting detailed reports on the automotive industry.

- Data modeling of the group's various entities.

- Strategic watch on various industrial and mobility topics.

- Market research, benchmarks, opportunity studies.

During this experience, I successfully carried out the following tasks:

- **Presentations and sales to B2C clients**: Follow-up and support for B2C clients (prospecting, qualification, financing, and closing) for approximately 15 sales per month of a €5k product, totaling around **€75k per month**.

- **Prospecting, preparing presentations, and presenting to B2B clients**: Monitoring prospecting strategy, preparing B2B presentation materials, and participating in presentations for prospects and key accounts (CAC40, SBF120, Next40).

-Implementation of the CRM (Hubspot), design, and optimization of the acquisition and sales process: Automation of prospect qualification, definition of sales process stages, writing and automation of marketing emails and SMS, implementation of customer follow-up process, lead attribution definition. This mission resulted in a **25% increase in conversion rate**.

-Structuring the sale of short training courses: Implementation of the sales process for short training courses, implementation of acquisition through upsell, monitoring deployment. This mission resulted in a **tripling of short training course sales**.