Freelancer profile translated to English.

Description

Hello,

With a Master's degree in Marketing & Communication Project Management, conducting market research has been part of my daily routine for almost 5 years.

I have had the opportunity to conduct dozens of them for various projects, restaurants, sports stores, online service sales platforms, and many others. I am versatile and adapt to all fields, even the most technical ones.

I enjoy seeking and developing opportunities for entrepreneurs. Indeed, market research is often seen as tedious work. However, this step is essential to evaluate the viability of your project or to develop it.

Who is market research for?

1 - If you want to create your business

2 - If you want to develop your business (example: new products)

What my offer includes:

Complete presentation of the target market:

Definition of the market and its evolution, target audiences, personas, influencers, users, target segmentation, and geographical dimensions (e.g., catchment area).

Demand analysis:

Qualitative and/or quantitative study in the form of a questionnaire, data analysis, and market size.

Supply analysis:

Competitive study & monitoring in the form of fact sheets or tables. Highlighting competitive advantages to develop and success factors.

Marketing analysis:

4P / 7P method, SWOT, PESTEL, BCG Matrix, Porter's 5 Forces.

Choice of company positioning & short, medium, and long-term strategy.

Commercial strategy:

Objectives (SMART), prospecting, acquisition, loyalty, commercial action timeline, discovery plan (phoning, in-person, social media, etc.), CAP / SONCASE, budgeting.

Communication strategy:

Objectives (SMART), message creation, competitor communication analysis, choice of communication channels, communication action timeline, KPIs, and budgeting.

This offer is adjustable according to your needs.

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Reims (up to 50km), Troyes (up to 50km), Châlons-en-Champagne (up to 30km), Rethel (up to 30km)

Hantone
Qualitative & quantitative market research
HEALTH AND WELLNESS
May 2024 - July 2024 (2 months)
Troyes, France
As part of the creation of a new company, I conducted market research to determine the viability of the project and define customer needs/expectations through qualitative & quantitative study. I also developed a communication plan and an adapted commercial strategy.
Market Research Communication Strategy Commercial Strategy Questionnaire Design
VIVESCIA
Market Manager (PPE)
AGRICULTURE
August 2023 - Today (2 years and 9 months)
Reims, France
My missions include participating in the construction of product offers and ranges, expanding sales channels towards e-commerce. Conducting competitive and product monitoring by exchanging with manufacturers and suppliers (For PPE). Developing new communication materials for PPE, certifications, and the 3F range.
Project Management Communication Strategy Digital Communication Market Research Commercial Strategy
En Avant Simone
Market research for a local project
MECHANICAL ENGINEERING
April 2022 - April 2022
Troyes, France
"En avant Simone" is a project for home bicycle repair using a specialized truck. For this project, I first conducted market research to assess the feasibility of the idea. Then, I developed a commercial and communication strategy. This mission was enriching.
Market Research Communication Strategy Commercial Strategy