Freelancer profile translated to English.

Description

🎯 Specialized in brand positioning, I guide companies to stand out through clear, impactful messages aligned with their values.

Positioning is the central element for delivering a value proposition and satisfying customers, with the aim of establishing desired loyalty and profitability. I give your brand a specific place in the minds of customers. By ensuring, of course, that it corresponds to your brand's identity, the benefits it provides, and the reasons why it does so specifically.

📚 Through a semiotic approach, I deeply analyze the signs, codes, and perceptions that influence your market to build a strategic identity that speaks to your target audience.

Semiotics is a powerful tool for analyzing and optimizing your brand's positioning. It allows us to decipher ideological oppositions in a market and identify the cultural and visual codes that influence consumer perception. Through this approach, I build a strong, coherent, and distinctive identity.

🚀 My goal: activate your uniqueness to generate more engagement, more customers, and more impact.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km)

LYCÉE JULES SIEGFRIED
Economics and Management Teacher
EDUCATION AND E-LEARNING
March 2024 - Today (2 years and 3 months)
Paris, France
Subjects taught:
- English
- Professional Workshop
- Communication
- Economic, Legal, and Management Culture
- Law
- Economics
- Customer and Supplier Relationship Management
- Management and Digital Management Science
- SME Support and Development
Instructional Design Administrative Support Training Facilitation
Freelance
Brand Strategist
October 2019 - Today (6 years and 8 months)
Paris, France
- Brief calls
- Website management
- Articles SEO optimization & publication schedule
- Trends analysis and insight reporting
- Product analysis (application pain points, risks and benefits analysis and recommandations, brand speech, immersive and logical frameworks UX analysis)
- Competitors benchmark
- Positioning analysis and recommandations
Occasional missions:
- Guest speaker in Design & Architecture School
- Freelance trends market semiotics analysis
Content Writing WordPress SEO Trend Analysis Public Speaking Consumer Insight
IFOP
Qualitative Research Officer
RESEARCH
September 2022 - February 2023 (5 months)
Paris, France
- External agencies communication
- Depth individual interviewing & focus group animation
- Interpreting the analysis, identifying trends, undercovering micro/macro consumers strategies
- Translating findings into accessible, engaging and useful outputs to share with the wider organisation
- In a high impactful visual report
Market Research Report Writing Interviewing

Check out Théophile's experience

Thibaut

TNTech

Reviewed on 3/14/2021

I am very satisfied with the overall service provided by Théophile. He met my expectations and was professional throughout the mission. He quickly grasped my business challenges and successfully translated his in-depth knowledge of language, psychology, and branding to help me find the best positioning for my mobile application.