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Theophane RotrouTR

Theophane Rotrou

Copywriter Luxe • Sensory Storytelling

€300/day
Paris, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Theophane

I help premium and sensory brands transform their products into desirable experiences through storytelling and copywriting.

Product descriptions, newsletters, emails, editorial branding, sales pages: I work with these formats to immerse the client in the brand's universe and make it more memorable.

I primarily work with the worlds of perfume, cosmetics, fashion, hospitality, and creative brands.

On Malt, I am also open to more occasional collaborations:
testing an idea, reworking a launch, giving more depth to a product, or exploring a new editorial direction.

The objective remains simple:
create texts that make people want to feel, not just read.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Sitch Communication
    Outsourced Narrative Director
    January 2026 - Today (5 months)
    France
    Sensory brands.

    They sell products that need to be touched, smelled, experienced...
    behind a cold screen.

    I realized that my obsession with projection could transform the experience of their digital customers.

    No longer by understanding a product,
    but by having the sensation of having lived it.

    Where my universe knows no limits,
    here,
    I had to learn to understand codes.

    My first task was to build my portfolio.
    Over the versions,
    I understood how to become compatible with companies.

    My creative impulses found a framework,
    supported by precise images,
    shaped by the specificities of brand universes.

    I then started with perfumery,
    looking for a brand sensitive to my approach.

    And who will want,
    even behind a screen,
    to convey sensations to its customers.
  • Sitch Contemplation
    Universe Creator
    September 2024 - Today (1 year and 9 months)
    Thailand
    Since my universe has crossed me,
    I give it form
    so that it can be experienced.

    To achieve this, I built an experimentation space around writing,
    with the goal of creating sound narratives.

    An obsession with images without visuals took hold.

    Assembling words to create a projection.
    So powerful that it leaves an almost lived memory.

    Sitch Contemplation lives on the internet.
    And words
    have become my images.

    I then looked for where this obsession could become useful.
  • Avis Budget Group
    Operational Sales Representative
    September 2022 - August 2024 (1 year and 11 months)
    Lyon, France
    I learned there to understand urgent needs, to adapt, and to maintain a quality of experience in a structured environment.

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Education

  • Bachelor of International Business
    PPA Business School
    2024
    Bachelor Commerce International
  • Bachelor of Communication
    Eductive
    2022
    Bachelor Communication

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