About Théo
French
Native or bilingual
English
Conversational
Experience
- OutsiderzE-commerce clothing websiteFASHION AND COSMETICSJune 2024 - September 2024 (3 months)I designed and developed the e-commerce website for Outsiderz, a clothing brand targeting non-conformist entrepreneurs. The challenge was to create an online platform that reflected the brand's bold spirit while highlighting the products. My solution was to develop a cohesive visual identity, including a distinctive logo and a clean web interface. I opted for a minimalist design that showcases the clothing collection, allowing the products to speak for themselves. The site integrates a Print On Demand feature, offering efficient inventory management and increased customization.
- Théo MichelSaaS for online entrepreneursEDUCATION AND E-LEARNINGJanuary 2024 - Today (2 years and 7 months)Lorient, FranceFor Starteur, a platform helping new entrepreneurs launch their online business, I developed a global marketing strategy embodying its philosophy of efficiency and simplicity. The challenge was to create a digital ecosystem balancing a simplified approach with rich content.I designed a clean yet powerful website with intuitive navigation guiding visitors to essential resources. A distinctive visual identity was developed, reflecting Starteur's professionalism and accessibility, applied uniformly across all media.The strategy included creating attractive lead magnets, developing practical workbooks, and implementing an email nurturing system. I also optimized SEO to improve visibility among the target audience.The impact of this integrated approach was significant. Starteur now attracts a steady stream of young entrepreneurs, regularly generating qualified leads. The sale of workbooks created a passive income stream, strengthening the project's viability. The consistency of the message and visual identity significantly increased Starteur's credibility in the entrepreneurial ecosystem.
- Démétrius Brunel VersaillesWedding photographer showcase websiteFILM AND AVJune 2023 - September 2023 (3 months)Versailles, FranceI had the privilege of designing and developing the website for Démétrius, a wedding photographer based in Versailles, aiming to elevate his business to a high-end positioning. The project's objective was to create an online presence that justifies Démétrius' premium pricing and attracts a discerning clientele for sophisticated weddings.The main challenge was to visually translate Démétrius' expertise and unique style, while projecting an image of trust and luxury. To meet this challenge, I opted for a clean and elegant design, highlighting Démétrius' exceptional photographs through immersive galleries and refined layouts.I created an intuitive and sophisticated user interface, with smooth transitions and subtle animations that enhance the site's premium experience. Every element, from typography to colors and icons, was meticulously chosen to reflect Démétrius' high-end positioning.In parallel with the design, I developed a targeted SEO strategy to improve Démétrius' visibility among his target clientele. This included content optimization with relevant keywords, improving site structure for better indexing, and implementing schema.org markup for enriched search results.I also integrated an online contact and booking system, simplifying the process for potential clients while reinforcing Démétrius' professional image.The result is a website that not only showcases Démétrius' artistic talent but also positions his offering as an exclusive, high-quality service. Since the site's launch, Démétrius has seen a significant increase in inquiries for high-end weddings, validating the effectiveness of the implemented strategy.
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Education
- WebdesignerOnline Training2017