About Théo
French
Native or bilingual
English
Native or bilingual
Experience
- FreelanceStrategic Planner // CopywriterJanuary 2025 - Today (1 year and 5 months)Supporting agencies in strategy and copywriting:- Tender response strategy- Advertising campaign strategy- Branding- Brand platform- Social media content strategy- Advertising copywriting- Concept and script writing- Email/website copywritingClients: Ubisoft, Riot Games, Warner Games, Accor, Renault, Tumi, Hoyoverse, Balanciaga, Kinepolis
- Agence MayokoStrategic Planner // CopywriterDecember 2022 - December 2024 (2 years)Strategic planner and copywriter for a variety of accounts on diverse local and national issues- Brand platforms- Advertising strategy- Employer branding strategy- Creative brief writing- Creative team direction- Project and supplier management- CopywritingClients: Bob's Beer, Decathlon, Euralis, Lidea, Flex On, Forge Adour, Wikicampers, Landes Attractivité, A-Qui-S, Actemium, Beer Up, Bernadet, Maison Adam, Sogeca, Somocap, Vin de Tursan, Ville de Biarritz, Agglomération Pays Basque.
- Agence BespokeStrategic Planner / New BusinessJanuary 2022 - December 2022 (11 months)Strategic planner on various digital-focused topics and development of the agency's new business:- Brand Platform- Communication Strategy- Social media strategy and editorial line- Branding- Employer branding- CRM / PRM- Agency Pitch- Emailing Strategy- Website StrategyClients: AEP, ALT-UP, Demos, Grohe, Kuoni, La Baleine, Lazard, Parachut, Skipper NDT
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Education
- Brand Management, Brand StrategyMarketing Week Mini MBA with Mark Ritson2021Brand Management, Strategie de marque
- Master 2 Strategic Planning and Design Thinking, AdvertisingSup de Pub - INSEEC U2021Master 2 Planning Strategique et Design Thinking, Publicité