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Théo MichelTM

Théo Michel

Senior Strategic Planner / Copywriter

€750/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Théo

Clients: Balanciaga, Warner Games, Ubisoft, Tumi, Accor, Renault, Hoyoverse, Rogue, SuperStudio, Kinepolis

I have been a strategic planner for nearly 7 years, working on numerous issues and client types. For nearly 3 years, I have also been a copywriter.

(e.g. Ogilvy Canada, Fred & Farid, Babel or Bespoke (Qwamplify group)).
  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Freelance
    Strategic Planner // Copywriter
    January 2025 - Today (1 year and 5 months)
    Supporting agencies in strategy and copywriting:

    - Tender response strategy
    - Advertising campaign strategy
    - Branding
    - Brand platform
    - Social media content strategy
    - Advertising copywriting
    - Concept and script writing
    - Email/website copywriting

    Clients: Ubisoft, Riot Games, Warner Games, Accor, Renault, Tumi, Hoyoverse, Balanciaga, Kinepolis
    Strategic Planning Copywriting Brand Platform Positioning Strategy Advertising
  • Agence Mayoko
    Strategic Planner // Copywriter
    December 2022 - December 2024 (2 years)
    Strategic planner and copywriter for a variety of accounts on diverse local and national issues

    - Brand platforms
    - Advertising strategy
    - Employer branding strategy
    - Creative brief writing
    - Creative team direction
    - Project and supplier management
    - Copywriting

    Clients: Bob's Beer, Decathlon, Euralis, Lidea, Flex On, Forge Adour, Wikicampers, Landes Attractivité, A-Qui-S, Actemium, Beer Up, Bernadet, Maison Adam, Sogeca, Somocap, Vin de Tursan, Ville de Biarritz, Agglomération Pays Basque.
    Advertising Copywriting Communication Strategy Strategic Planning Marketing
  • Agence Bespoke
    Strategic Planner / New Business
    January 2022 - December 2022 (11 months)
    Strategic planner on various digital-focused topics and development of the agency's new business:

    - Brand Platform
    - Communication Strategy
    - Social media strategy and editorial line
    - Branding
    - Employer branding
    - CRM / PRM
    - Agency Pitch
    - Emailing Strategy
    - Website Strategy

    Clients: AEP, ALT-UP, Demos, Grohe, Kuoni, La Baleine, Lazard, Parachut, Skipper NDT
    Brand Platform Communication Strategy Sales Tender Response

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Education

  • Brand Management, Brand Strategy
    Marketing Week Mini MBA with Mark Ritson
    2021
    Brand Management, Strategie de marque
  • Master 2 Strategic Planning and Design Thinking, Advertising
    Sup de Pub - INSEEC U
    2021
    Master 2 Planning Strategique et Design Thinking, Publicité

Skill set

Categories