Freelancer profile translated to English.
Back to original languageAbout Theo
My last 7 years of experience have allowed me to acquire skills in Growth Marketing and No-code development. I have thus built a solid expertise in understanding and solving business problems that require rapid market launch of solutions, always with a long-term growth sustainability objective.
In my firm conviction, the distribution of a product is just as important as its design, and it is with this in mind that I can support you. From the idea to the operational launch, from the detailed definition of a value proposition to the design, but also in improving the customer journey and customer acquisition.
The 3 areas in which I intervene are the following:
• Design thinking and product design: guiding in the design of a value proposition and a product centered on user and customer needs (user research, user journey map, value proposition).
• No-code development: bringing your ideas to life and testing them quickly with resilient tools (Webflow, Airtable, Bubble, Typeform, Zapier, Integromat).
• Growth marketing: assisting in the design of a machine that will generate growth for a product or service. This can be done, for example, by implementing tracking tools (acquisition strategy, B2B & B2C lead generation, tracking plan, CRM design).
Finally, thanks to my project management experience on corporate projects (L'Oréal, Heineken, TF1, Bricorama, RATP, Bouygues Construction...) and startups (Papondu, Az/Ar, Plaiz, Sempai.io...), I am committed to rapid execution, clear communication, and quality deliverables.
With a strong ability to adapt, I intervene on various subjects:
- Evaluation and definition of the value proposition
- Design of the growth strategy
- MVP Production
- Scoping and execution of the Growth Sprint
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Paris (up to 15km)
Experience
- YS Corporate
On Malt
Head of GrowthMay 2023 - July 2023 (3 months)Design of an outbound marketing strategy & launch of multi-channel prospecting campaignsROI: 1.5 (Generated deals amount / investment) - EresSkill development and acculturation on innovation topicsBANKING AND INSURANCEJanuary 2023 - January 2023 (1 month)Paris, FranceContext:After 5 years of development: staff multiplied by 5. Co-directors appointed a team, the Sanding Board, bringing together members from all departments, responsible for building the Eres of tomorrow. This team must identify and implement innovations that will drive the next phase of growth.SupportWe offered the Sanding Board team a 2-month support program to define Eres' innovation strategy and identify the projects that will embody it:- Analysis of Eres' innovation challenges: interviews with executives, benchmarking- Meeting with innovative players who have faced similar challenges*- Training of teams in innovation methodsResult:Acculturation program for 5 employees who will become future leaders, consisting of:- Meeting with 4 inspiring figures (Profiles from the Fintech, retail, and blockchain sectors)- Training in innovation methods (2 workshops of 3 hours)- Competitive intelligence
- SupperService DesignerCONSULTING AND AUDITSMay 2021 - Today (5 years and 1 month)Paris, FranceSupper is a hybrid company that will help you find new solutions to be useful in people's daily lives.- Strategy Consulting: Marketing, brand, services, and innovation strategy- Service and Experience Design: Definition of customer journeys, service and experience value propositions
Reviews
Recommendations
ST
+3
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Education
- MSc in Management - Grande École ProgramEm Lyon Business School2018Business Strategy & Design thinking
- Master 1 International EconomyParis 1 Pantheon Sorbonne2015Econométrie, Business model & Business Plan
Certifications
- Growth Marketing Crash CourseGrowth Tribe2019