About Théo
French
Native or bilingual
Experience
- - COYOTE -Digital Project Assistant - ApprenticeshipTECHSeptember 2022 - August 2023 (11 months)Suresnes, France- Participation in project execution: specifications, client delivery, and operational deployment of solutions through CMS administration- Coordination of teams (internal/external) between editorial content creation teams, the graphic studio, and the development platform- Use of collaborative production tracking tools (Redmine & Trello, for example)Management of deliverables, schedules (development, testing, tracking, and launch), and deployment with the quality support team- Reporting of anomalies found on websites (features, content, etc.) and suggesting optimizations and improvements- Participation in the implementation of A/B tests, heatmaps, and user tests- Ensuring functional and technical monitoring, as well as competitive monitoring to evolve platform features
- LAFORETDigital Marketing Project Assistant - ApprenticeshipREAL ESTATESeptember 2023 - August 2024 (11 months)Paris, FranceWithin the Marketing & Communication Department, and under the supervision of the Digital Marketing Manager, I assist digital, CRM, and Social Media project managers and participate daily in the management of web digital projects.Also involved in the implementation of project solution design, taking into account client needs and expectations.- Creation and management of visibility packages for Laforêt agencies- Monitoring and management of Presence Management- Participating in the successful execution of projects: from specifications to client delivery and operational deployment of the solution, including CMS administration- Monitoring projects and evolutions of the laforet.com site in conjunction with the digital project manager- Creating scoping documents for internal use and for Laforêt agencies- Collaborating with internal teams (IT and business units) and the development agency on the specifications for laforet.com projects- Formalizing needs through functional specifications and technical specifications- Ensuring project timelines and associated budgets are met
- id4connectDigital Marketing & Product Communication ManagerTECHSeptember 2024 - Today (1 year and 9 months)La Teste-de-Buch, FranceDigital Marketing & Product Communication Manager at iD4Connect, a publisher of an innovative B2B Big Data solution.My role is to give a clear, accessible, and impactful identity to complex technology, by creating a link between our technical teams (R&D, engineers) and our sales teams.- Definition and management of digital strategy (SEO, SEA, social networks, blog, acquisition campaigns, showcase site management).- Management of the complete redesign of the software user interface, simplification of customer journeys.- Support for sales teams: sales tools, client use cases, presentations adapted to business & technical profiles.- Simplification of complex concepts, creation of accessible materials for clients and partners, coaching sales teams to present a clear and differentiating solution.- Analysis of competitors and market trends (Big Data, IoT, DataOps) to refine our positioning.
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Education
- Master in E-Business StrategyIIM - Digital School2026Le programme de la formation Stratégie e-business est basé sur le Learning by Doing. Les cours se préparent en amont et la théorie dispensée par l’intervenant vient nourrir la pratique. L’ensemble des leviers du marketing destinés à être les armes du responsable e-business sont passés en revue. Stratégie d’acquisition de trafic, création de contenu, stratégie de référencement, audit d’accessibilité, optimisation du tunnel de conversion…