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Théo LavalléeTL

Théo Lavallée

Expert Paid Ads | Digital Media Buyer

€500/day
8 projects
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Théo

Digital Marketing Expert | Growth Marketer | Acquisition & Performance Specialist

With over 6 years of international experience (Paris, Barcelona, Singapore, Hong Kong), I specialize in digital acquisition, growth marketing, and setting up performance-oriented campaigns. I have collaborated with renowned agencies and clients such as Scalezia, Green Is The New Black, Wild Buzz Agency, and CoSpirit Media, supporting brands and organizations in their digital growth.

My mastery of paid and organic acquisition channels (Meta, Google Ads, SEO, emailing, LinkedIn Outreach), combined with expertise in no-code and CRM tools (Salesforce, Make, Zapier), allows me to manage complete strategies, from activation to conversion.

Today, as a digital marketing manager in the non-profit sector, I leverage my skills for impact-driven projects, with a focus on data, conversion, and efficiency.

Let's grow your project together.
  • English

    Fluent

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Freelance
    Freelance Digital Marketing Consultant
    CONSULTING AND AUDITS
    January 2026 - Today (7 months)
    Paris, France
    Assisting clients in defining and executing their digital acquisition strategy.
    Main tasks:
    — Creation, management, and optimization of Google Ads & Meta Ads campaigns (lead generation, e-commerce, brand awareness)
    — Setup and audit of tracking (Google Tag Manager, GA4, Meta pixels)
    — Consulting and integration of AI and marketing automation tools
    — Performance reporting and strategic recommendations
    — Client support in various sectors: non-profits, education, e-commerce, B2B
    Meta Ads Social Ads Google Ads Campaign SEA Google Tag Manager
  • Entourage
    Digital Marketing Manager
    CIVIC AND SOCIAL ORGANIZATIONS
    June 2023 - December 2025 (2 years and 6 months)
    Paris, France
    ------- Reconnecting the most excluded with social bonds through three programs: Entourage Local, a mobile app to connect neighbors and people in precarious situations through events, Entourage Pro, a professional support platform for candidates in precarious situations with the help of volunteer coaches, ⚖⚖ the Entourage Sport program to enable the most excluded to join a sports club and thus regain a friendly network.
    Social Media Growth Marketing Social Networks Digital Marketing Consultant SEA
  • CoSpirit Groupe
    Digital Consultant
    CONSULTING AND AUDITS
    September 2021 - June 2023 (1 year and 9 months)
    Paris, France
    • Consulting and assisting in overall advertiser communication strategy: understanding needs and identifying campaign monitoring KPIs
    • Developing client briefs for media outlets and negotiating for advertiser budget optimization
    • Designing and implementing digital media strategies in synergy with Offline strategies
    • Setting up dashboards for campaign management
    • Client training on digital levers

Reviews

4.9

Out of 6 ratings

M

Mathilde

ARBH DESIGN

Reviewed on 2/21/2023

Théo is very professional, agile, and responsive. His quality recommendations and analysis make him an excellent advisor for defining and managing paid social campaigns.
AD

Account deleted

Reviewed on 6/23/2020

Very professional work on this lead generation campaign. Very qualified leads at an acquisition cost significantly lower than what we usually achieve. Thanks for these results!!

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Education

  • Bachelor in Digital Management
    ESSCA
    2018

Skill set

Categories