Freelancer profile translated to English.
Back to original languageAbout Théo
I help freelancers, VSEs, and SMEs grow their business through clear branding and desirable, effective content consistency across all their touchpoints.
My background has led me to work on the media, agency, and client sides, with a common thread: transforming business and image challenges into clear editorial platforms, strong creative concepts, and long-term actionable strategies.
My expertise covers several areas:
- Complete brand identity (personalized strategic guide, logo, color palette, typographic set, graphic elements, editorial pillars)
- Showcase website
- Development of press kits or B2B sales materials
- Print (cards, flyers, posters)
- Local presence on Google
- Social media profile optimization
- Social media kit (setup, bio, templates, icons, content calendar)
- Photo shoots and monthly video productions (long and short form - Reels)
- Weekly production and publication
- Performance review and strategic adjustments
What I enjoy: diving into a brand, understanding its culture and constraints, then building a narrative and content system that is both true to it and useful for its audiences.
My goal: to help you gain clarity, credibility, and impact, without overcomplicating your communication.
As a sole proprietor, I offer various services in package form (Successful Launch, Create Your Identity, Get Support), or custom-made according to your needs.
Supported by a network of specialists (graphic designers, sound designers, set designers, photographers, event logistics), I can work as a team and deliver results quickly.
More info on theolaurens.com
I travel between Paris, Montpellier, and Perpignan weekly.
French
Native or bilingual
English
Conversational
Spanish
Basic
Can work on-site
Perpignan (up to 50km), Paris (up to 50km)
Experience
- Infopro DigitalSenior Editorial and Event Project ManagerPRESS AND MEDIAMay 2023 - May 2025 (2 years)Paris, FranceSenior editorial and event project manager, multi-market and multi-project📋 Editorial design for B2B events (congresses, conferences, awards, clubs, webinars, etc.)📊 Project and team management (marketing - data and brand content, logistics, content)🤝 Management of partner and speaker relationsEvent brands under my responsibility:AUTO SECTOR: Automotive Distribution
- #CONNECT Distribution (Auto Infos)
AUTO SECTOR: Fleet management and alternative mobility- Fleet & Mobility Managers Club
- #CONNECT fleet meetings (L'automobile & L'entreprise)
AUTO SECTOR: Heavy Goods Vehicle Fleet Management- #CONNECT Trucks (Décision Poids Lourd)
AUTO SECTOR: Automotive Spare Parts Distribution- #CONNECT Aftermarket (Décision Atelier)
INDUSTRIAL SECTOR: Industries and decarbonization- Day for Sustainable Industry (L'Usine Nouvelle)
INDUSTRIAL SECTOR: Packaging, wrapping, and logistics- Oscar de l'emballage (Emballage Magazine)
- Association Pink L2ACommunication ManagementCIVIC AND SOCIAL ORGANIZATIONSDecember 2021 - October 2022 (10 months)Perpignan, FranceI supported the non-profit organization Pink L2A from start to finish in designing their identity and visual elements, managing their communication and media outreach, and ensuring editorial line consistency in their media appearances. The main objective was to raise awareness of their cause, educate about the care provided to women with various cancers, and secure funding.
- Journée ORCOPublic Relations ManagerPRESS AND MEDIAOctober 2020 - June 2021 (8 months)Montpellier, FranceL'ORCO is an annual meeting between researchers and communication professionals, aimed at discussing industry issues. This student project, managed independently and collaboratively, focuses on reclaiming a university and professional event brand and developing a conference day.I managed the communication strategy (press, partnerships, and institutional) with a team of 4 members, and its actions:
- Editorial design (identity wording, writing),
- Press relations (campaign and public speaking),
- Partnership relations (activation and management),
- Institutional relations (activation and management)
Reviews
Recommendations
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Education
- Master 2 - Digital Humanities and Pedagogical EngineeringInstitute of Information and Communication Technologies - Paul Valéry University Montpellier2022
- Master 1 & 2 - Digital Communication of OrganizationsInstitute of Information and Communication Technologies - Paul Valéry University Montpellier2021