Freelancer profile translated to English.
Back to original languageAbout Théo
I design and manage brand and content strategies to help companies tell coherent, desirable, and effective stories across all their touchpoints.
My background has led me to work on the media, agency, and client sides, with a common thread: transforming business and image challenges into clear editorial platforms, strong creative concepts, and sustainable activation strategies.
My expertise covers several areas:
Editorial Audit: SEO analysis, UX, marketing campaigns, social media analysis, industry watch, market insight development, brand environment, benchmark
Brand Strategy: (re)positioning, tone, narrative/storytelling, visual identity design, creation of graphic charters and editorial lines
Content Creation: coordination of writers/creatives, content production (Web, Social, Print), performance monitoring, webinar framework management / press or event interventions
Custom Solutions: Website creation, development of press kits or B2B sales materials, Print (cards, flyers, posters)
What I love: diving into a brand, understanding its culture and constraints, then building a narrative and a content system that are both true to it and useful for its audiences.
My goal: to help you gain clarity, credibility, and impact, without complicating your communication.
As a sole proprietor, I offer various services in packages (Audit/Diagnosis, Strategy/Branding, Management/Production), or custom-made according to demand.
Supported by a network of specialists (graphic designer, sound designer, photographer, event logistics), I can work as a team and deliver results quickly.
More info at theolaurens.com
I travel between Paris, Montpellier, and Perpignan weekly.
French
Native or bilingual
English
Conversational
Spanish
Basic
Can work on-site
Perpignan (up to 50km)
Experience
- Infopro DigitalEditorial and Event Project ManagerPRESS AND MEDIAMay 2023 - May 2025 (2 years)Paris, FranceExperienced editorial and event project manager with multi-market and multi-project experience.✅ Annual objectives (quantitative-qualitative) validated and exceeded📋 Editorial design of B2B events (congresses, conferences, awards, clubs, webinars, etc.)📊 Project and team management (marketing - data and brand content, logistics, content)🫱🏼🫲🏽 Management of partner and speaker relationsAUTO Sector: Automotive Distribution// #CONNECT Distribution (Auto Infos)AUTO Sector: Fleet Management and Alternative Mobility// Fleet & Mobility Managers Club // #CONNECT fleet meetings (L'automobile & L'entreprise)AUTO Sector: Heavy Goods Vehicle Fleet Management// #CONNECT Trucks (Décision Poids Lourd)AUTO Sector: Automotive Spare Parts Distribution// #CONNECT Aftermarket (Décision Atelier)INDUSTRIAL Sector: Industries and Decarbonization// Day for Sustainable Industry (L'Usine Nouvelle)INDUSTRIAL Sector: Packaging and Logistics// Oscar de l'emballage (Emballage Magazine)
- Association Pink L2ACommunication ManagementCIVIC AND SOCIAL ORGANIZATIONSDecember 2021 - October 2022 (10 months)Perpignan, FranceI supported the association Pink L2A from start to finish in designing their identity and visual elements, communicating and publicizing their activities and partners, and ensuring their editorial line was respected during media interventions. The main objective was to raise awareness of their cause, educate about the care provided to women with various cancers, and secure funding.
- theolaurens.comBrand Strategy and Editorial Ecosystem ConsultantSeptember 2020 - Today (5 years and 9 months)FOR AGENCIESAs a consultant in brand strategy and editorial ecosystems, I help agencies design, structure, and produce coherent and high-performing content strategies.FOR ADVERTISERSI help brands clarify their image, structure their message, and produce content that attracts and converts.
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Education
- Master 2 - Digital Humanities and Pedagogical EngineeringInstitute of Information and Communication Technologies - Paul Valéry University Montpellier2022
- Master 1 & 2 - Digital Communication for OrganizationsInstitute of Information and Communication Technologies - Paul Valéry University Montpellier2021