Freelancer profile translated to English.
Back to original languageAbout Théo
Hello, I have been a freelance digital marketer for over 1 year. My areas of expertise are SEA & SMA acquisition strategy, Emailing, and website creation.
I also have a Master's degree in digital marketing and 4 years of corporate experience prior to my freelance activity, during which I was responsible for creating e-commerce stores (Shopify, Woocommerce), emailing, SEA & SMA campaigns, website creation (landing pages, corporate sites), and much more.
I would be happy to work for you and meet your needs. Do not hesitate to contact me, and we can discuss an action plan to help you grow your business.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Theo LasserreFreelance Digital MarketingE-COMMERCEOctober 2022 - Today (3 years and 9 months)E-commerce stores (Shopify, Woocommerce, Prestashop)CRM campaigns (+30K database management)SMA & SEA (+300k budget managed annually)Website creation: Wordpress (Elementor, Divi), Webflow, SquarespaceMalt reviews: https://www.malt.fr/profile/theolasserre1Fiverr services & reviews: https://fr.fiverr.com/tlagency
- The FabricantGrowth HackerTECHDecember 2021 - May 2023 (1 year and 5 months)- Identifying, developing & optimising growth channels for acquisition- Developing and executing acquisition campaigns: paid ads & CRM campaigns- Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies, providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising etc.)- Proposing new initiatives to attract users as well as testing new approaches to capture existing demand- Planning and executing initiatives to reach the target audience through different channels- Analyse the product funnel and user activity to drive initiatives and product improvements to increase conversion and retention
- BASFDigital Project ManagerAGRICULTURESeptember 2019 - September 2021 (2 years)Écully, FranceCreation of dynamic dashboards using Power BI- Connection to third-party tools (AT Internet, Firebase, Google Analytics, Appsflyer, Adobe Campaign)- Monitoring of KPIs and optimization of the webmarketing funnel: reach, acquisition, onboarding, retention- Data visualization: Website, social networks, emailing, contact databaseWebmarketing Manager for the Companion application- Acquisition strategy: 100% increase in the number of users- Agency briefs: management of the SEA budget (€50K)- Media plan monitoring: emailing, Google Ads, Twitter Ads, Facebook Ads- Mobile analytics: monitoring mobile attribution and events
Reviews
Sylvain
Renou
Reviewed on 1/10/2024
I contacted Théo for setting up an automation between WordPress articles and MailerLite.
Besides Théo being very friendly, he met my expectations by being thoughtful, organized, and rigorous.
J
Joelle
vehael distribution sasu
Reviewed on 11/9/2023
Perfect work.
Recommendations
FU
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Education
- Expert in Digital StrategiesEcole Supérieure du Digital2021Formation en marketing digital : SEO, SEA, Social media, content marketing, génération de leads, e-reputation
- International Business BachelorEM Strasbourg2019Formation en management, gestion, marketing-vente dans un contexte international
Certifications
- Google Ads Search Advertising CertificationGoogle2020
- Google Ads Measurement CertificationGoogle2020