Freelancer profile translated to English.

Description

Nearly 10 years helping VSEs, SMEs, and e-commerce businesses get found on Google. Over €1M in Google Ads budget managed.

What I do specifically:

→ Comprehensive SEO Audit (Technical, Semantic, Link Building)

→ Local and National SEO Strategy

→ Google Ads Campaigns (Search, Shopping, Pmax, YouTube)

→ Global SEM Support: From Keywords to Conversions

My Approach: Honest diagnosis, impact-prioritized actions, measurable results. No 50-page reports – actionable deliverables.

I work directly, with no intermediaries.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Montrouge (up to 20km)

Groupe Lepape
Acquisition Manager
E-COMMERCE
December 2022 - January 2026 (3 years and 1 month)
Paris, France
Google Ads 🔍

Budget definition
Management and optimization of Search, Shopping & Pmax campaigns
Feed optimizations
Daily monitoring and reporting

SEO
Audit
Strategy & roadmap
Semantic research & strategy
On-page optimization
Technical optimization
Content production & optimization
Local SEO (physical stores)
Link building
Monitoring & reporting

Social Ads 📱

Budget definition
Management and optimization of Meta campaigns (audiences, visuals...)
Daily monitoring and reporting

Affiliation 🛒

Management of the affiliate portfolio (choice of affiliates: comparison sites, specialized blogs, ...)
Optimization of feeds & product categories
Google AdWords Meta Ads SEA SEO Google Analytics
JOONE
SEA Traffic Manager
E-COMMERCE
November 2019 - December 2022 (3 years and 1 month)
Paris, France
SEA 🔍
(Google & Bing) / (FR & International)

- Budget definition & management
- Campaign management
- Account optimization (ads, extensions...)
- Performance monitoring & reporting

Shopping 🛒
(Google & Bing) / (FR & International)

- Budget definition & management
- Catalog updates
- Campaign management
- Performance monitoring & reporting

YouTube Ads 🎥

- Budget definition & management
- Campaign management
- Performance monitoring & reporting

Google Display Ads 🖼

- Budget definition & management
- Content creation (static images w/ Photoshop)
- Campaign management
- Performance monitoring & reporting

Remarketing 🎯
(Third-party network)

- Budget & audience definition & management
- Content creation (Static images & GIFs w/ Photoshop)
- Performance monitoring & reporting

Programmatic 📣
(IAB / Skinning / Pre Roll / Catch-up)

- Network prospecting
- Audience definition / Strategy
- Content creation (Static images & GIFs w/ Photoshop)
- Performance monitoring & reporting with networks

SEO 📰

- On-site optimization
- Semantic advice
CliQéo
SEA Traffic Manager
October 2017 - October 2019 (2 years)
91120 Palaiseau, France
- Implementation of SEA campaigns for traffic acquisition on various channels: Google, Facebook, Waze...

- Campaign creation with different strategies: Search, Display, Conversions, Remarketing...

- Daily campaign optimization (Data analysis on Google and Facebook Analytics, audience creation, campaign adjustments...)

- SEO optimization of client websites

- Management of my client portfolio (Taking calls, client advice, support...)

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Signup to reveal

Master in E-Business
EDC Paris Business School / EfreiTech Digital Academy
2016
Master E Business
Web Project Manager
EfreiTech Digital Academy
2014
Chef de projet Web

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Théo Lacourt

Independent SEO & SEA Consultant

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