Théo Guibout

- Implementation and active participation in the development of SEO and content strategies, aimed at maximizing organic visibility and achieving optimal search engine rankings.

- Research and analysis of strategic keywords to identify traffic opportunities and understand user search intent, followed by proactive optimization of existing content to significantly improve natural referencing (SEO).

- Design and implementation of SEO strategies specific to the electric vehicle and e-mobility market, including industry monitoring (trends, innovations).

- Creation of optimized B2B and B2C content (blog posts, white papers) respecting SEO best practices and ensuring a high level of quality to maximize engagement and conversions.

- Writing detailed technical sheets and optimizing product pages (descriptions, technical specifications, ecological benefits) to inform the user and support the purchase decision.

- Writing and structuring case studies and collecting customer testimonials to tangibly illustrate the benefits of products and services.

- Active participation in the management and execution of the website rebranding, ensuring editorial consistency and maintaining SEO performance during the transition.

- Analysis of website KPIs (Key Performance Indicators) (traffic, conversion rate, positioning) and proposal of concrete recommendations for continuous performance improvement.

- Keyword research (long-tail) to identify positioning opportunities.

- Writing SEO-optimized content (2 articles per week) to improve site visibility.

- Implementation of a netlinking strategy and acquisition of backlinks to strengthen domain authority.

- Writing and optimizing website page content for natural referencing (SEO).

- Creation of persuasive texts aimed at encouraging visitors to take action (conversion, contact, etc.).

- Collaboration with marketing teams to align content with business objectives.