Freelancer profile translated to English.

Description

Brand Activation | POSM & Retail Execution | Creative Production | Luxury Beauty & FMCG

Retail & Communication Project Manager specializing in the Luxury and Beauty universe, I manage end-to-end retail, multi-channel creative production, and brand activation initiatives, from creative brief to field execution.

My recent assignments involved collaborating with BAT, Armani Beauty (L'Oréal Luxe), and L'Oréal Operations in demanding environments, on high-stakes projects combining retail execution, visual production, and multi-stakeholder coordination.

🎯 KEY EXPERTISE

POSM & retail merchandising: development of displays, POS visibility elements, installation management

• Brand activation & trade marketing: national rollouts, in-store consistency, SOV monitoring

• Multi-channel creative production: adaptation of Print, Digital, OOH, DOOH, Travel Retail campaigns

• Project management: briefing, agency coordination, budget tracking, planning, KPI reporting

• Communication & events: management of digital projects and corporate events

💻 TOOLS

Adobe Creative Suite (Photoshop, InDesign, Illustrator)
Advanced Excel (deployment trackers, KPI reporting, dashboards)

· Figma · Power BI · SketchUp · Canva · Miro

A hybrid profile at the intersection of marketing, creation, and operations, I bring a dual creative and business perspective, with a commitment to luxury standards.

👉 Immediately available, I am open to assignments in France and internationally, remote or on-site depending on project needs.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

L’Oréal Luxe - Armani Beauty
Creative Production, Media & Traffic Coordinator (Temporary)
RETAIL (SMALL BUSINESS)
May 2026 - Today (1 month)
Levallois-Perret, France
Adaptation and graphic execution of multi-channel campaigns on Adobe Creative Suite
Coordination of creative workflows between internal teams and agencies
Management of multiple international assets and prioritization of production
Validation control and compliance with Armani Beauty image standards
Adobe Creative Suite Media Graphic Design Visual Identity Layout
BAT
Retail & Shopper Marketing Project Manager - POSM & Merchandising
November 2025 - May 2026 (6 months)
Paris, France
Management of the development and national rollout of POSM and retail display units
Cross-functional coordination of agencies, suppliers, and Trade Marketing teams
Management of a budget (>€2M) and supervision of 8,000+ annual installations
Development of tracking and reporting tools (Excel, Power BI)
Performance reporting to top management (SOV, retail KPIs)
Retail Merchandising Retail Management Merchandising Trade Marketing POS Display
L'Oréal Luxe - Armani Beauty
Creative Production, Media & Traffic Coordinator (Temporary)
January 2025 - August 2025 (7 months)
92300 Levallois-Perret, France
Adaptation and graphic execution of multi-channel campaigns on Adobe Creative Suite
Coordination of creative workflows between internal teams and agencies
Management of multiple international assets and prioritization of production
Validation control and compliance with Armani Beauty image standards
Adobe Creative Suite Graphic Design Layout Media Project Management Visual Identity