Freelancer profile translated to English.

Description

🎯 Graphic Design & Art Direction

Freelance graphic designer and art director, specializing in publishing, print design, and visual identities. Work focused on typography, layout, and the construction of coherent graphic systems.

🎨 Art Direction

Research and development of art directions, graphic variations, adaptation and adherence to existing brand guidelines, visual consistency across all media.

📚 Editorial Design

Conception and layout of books, magazines, catalogs, and long-form documents. Work on information hierarchy, rhythm, readability, and editorial structure.

🖨️ Print Graphic Design

Creation of various print materials (posters, brochures, publications, institutional communication), with particular attention to production and distribution constraints.

🧩 Visual Identities

Creation and variation of visual identities, implementation of clear and sustainable graphic systems, adapted to different formats and uses.

🛠️ Types of Projects

– Occasional support within creative teams

– Complete projects, from conception to production

– Art direction and execution

– Layout and print variations

🏛️ Sectors & References

Regular interventions for publishers, cultural institutions, museums, and public organizations.

References: Albin Michel, Gallimard, Grasset, Stock, Musée d’Orsay, Musée de l’Orangerie, Centre Pompidou, as well as various cultural and publishing projects.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Lille (up to 50km), Toulouse (up to 50km)

Théo Geffard
Freelance Graphic Designer & Art Director Specializing in Publishing, Print, and Visual Identities
January 2023 - Today (3 years and 5 months)
Paris, France
Freelance graphic designer and art director, specializing in publishing, print design, and visual identities, with a strong sensibility for typography and layout.

Supporting publishers, cultural institutions, museums, festivals, and organizations on layout or branding projects.

References: Albin Michel, Gallimard, Grasset, Stock, Musée d’Orsay, Musée de l’Orangerie, Centre Pompidou, Musée Fabre, Musée de la Marine, BnF (and other cultural and publishing projects).

Available for freelance missions, team support, or editorial projects.
Print Graphic Design Editorial Design Art Direction Adobe InDesign Graphic Design
Ville de Paris
Graphic Designer
PUBLIC SECTOR
January 2021 - January 2023 (2 years)
Paris, France
– Creation of the visual identity for Paris Innovation
– Rebranding of the graphic charter for the City of Paris store
– Graphic design and layout of print and institutional materials
– Visual variations for major public events (Paris Plages, Nuit Blanche, Olympic Games, etc.)
– Participation in art direction research and adaptation of existing brand guidelines
– Production of multi-format materials under tight deadlines
– Collaboration with various internal teams and partners