Freelancer profile translated to English.
Back to original languageAbout Théo
Expert in Acquisition & Product Led Growth, I help companies grow their revenue through online acquisition channels. I have gained experience in highly competitive sectors: energy, telecom, insurance, real estate credit, co-ownership management.
I have worked in high-growth startups and scale-ups, and can bring my expertise to any type of organization.
My specialties are:
- SEA (Google Ads, Bing Ads)
- Social Ads (Facebook, Instagram, Youtube)
- Funnel Optimization (Ad copywriting, landing page design...)
- Data analysis & Tracking
The different projects I can lead, or on which I can bring my expertise are:
- SEA & Social Ads account analysis
- SEA & Social Ads account restructuring and management
- Definition and implementation of an omnichannel acquisition strategy.
- Increasing the conversion rate of Ads & Landing pages
- Setting up the tracking system and conversion reporting for ads.
On the technical side (Le Wagon Alumni), I can assist you with:
- Scraping (using Selenium, ScreamingFrog, Webscrapper, Scrapper Ruby)
- Process automation (using Ruby, Google App Script, or Zapier)
- SQL analysis and dashboard construction (Datastudio, Power BI)
- Landing page creation (Webflow, Unbounce).
- Proficiency in tracking tools (Google Analytics, Tag Manager, Segment)
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- La TournéeHead of GrowthRETAIL (LARGE RETAILERS)August 2022 - Today (3 years and 9 months)Paris, France
- PAPERNESTProduct Growth LeadREAL ESTATESeptember 2021 - Today (4 years and 9 months)Paris, FranceAt papernest we are building the best platform to help everyone easily handle all household utilities and take back control on subscriptions: one single destination to gather, subscribe and cancel subscriptions, make better informed decisions, find the best deals, switch with zero hassle and save precious time and money. papernest is a member of the French Tech 120 program bringing together France's most promising startups. Since 2015, papernest has grown significantly, helping more than 700k users switch their utilities and facilitate their moving in France, Spain, Italy and UK.
- PAPERNESTPaid Acquisition LeadREAL ESTATEOctober 2019 - September 2021 (1 year and 11 months)
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Education
- MSc in Management, Programme Grande Ecoleemlyon business school2019MSc in Management, Programme Grande Ecole
- Master, Banking, Business, Finance and Securities LawUniversité Paris Nanterre2016Master, Droit bancaire, des affaires, de la finance et des valeurs mobilières